Cashing In On Credibility with an Expert-driven Digital PR Strategy
Services
Digital PR
Sector
Financial Services
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THE CHALLENGE
THE CHALLENGE
takepayments helps SMEs across the UK find the right-fit payment solution, from card machines to online and point-of-sale systems. To elevate their presence in a competitive market, they partnered with Bring Digital (now Glass Atlas) to build high-authority links and position takepayments as a trusted voice in the payment tech space.
But like many businesses in financial services, early momentum was tempered by regulatory complexity and internal compliance processes.
Rather than pushing ahead blindly, we paused to recalibrate, running a short trial phase to identify what kind of PR activity would pass compliance scrutiny and deliver the right results.
The result of that exploratory phase was ‘Ways to Pay’: a content-led campaign designed to tap into consumer payment preferences and offer SMEs valuable insight into shifting buyer behaviour.
We surveyed 1,000 UK adults to uncover how they prefer to shop and pay, then turned the results into a campaign hub packed with useful stats and takeaways. The landing page was enhanced with expert commentary from takepayments’ in-house specialists to strengthen authority and bring the brand voice to the fore.
Using this as a foundation, the team crafted multiple outreach angles designed to land across finance, technology, retail and SME media. This wasn’t scattergun PR: it was targeted, insight-led comms grounded in clarity and commercial relevance.
THE SOLUTION
THE SOLUTION
THE RESULTS
The campaign also earned coverage in top-tier publications including Computer World, StartUps, Payments Journal and Retail Times, helping to cement takepayments’ position as a credible voice in the sector.
Beyond the numbers, the campaign became a blueprint for how we now work with takepayments: blending smart data, thoughtful execution and clear, open communication to deliver long-term value.
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Recognition
What sets Glass Atlas apart is its proactive approach and transparent communication throughout the entire process. The team listened to our needs, kept us informed at every stage, and collaborated closely with us to ensure the campaign aligned with our goals.
