Do brands feel ready for agent-driven shopping?

AI-driven shopping is moving from theory into commercial conversation.

Customers are beginning to use AI systems to search, compare, shortlist and make decisions. In time, those systems may play a more active role in how products are discovered, recommended and purchased.

But how prepared do organisations really feel?

That is the question at the heart of the Agentic Commerce Preparedness Report, a new research study from Glass Atlas, supported by Stripe.

Based on survey responses from 1,000 UK professionals across marketing, ecommerce, digital, technology, data and operational roles, the report explores what organisations are doing, delaying and doubting as agentic commerce develops.

In this report, you’ll uncover…

Why awareness does not always mean readiness
69% of respondents are very or somewhat familiar with agentic commerce, but only 39% say their organisation has a clear internal owner for AI-led initiatives.

How quickly organisations expect this to matter
67% believe agentic or conversational commerce will be business-critical or important within the next 24 months.

Which channels retailers expect to feel the impact
46% of retail respondents selected paid social as one of the channels most likely to be affected by AI-driven commerce.

Why data remains both a strength and a barrier
64% say their organisation has clean, well-structured product or service data, yet 25% cite data quality or integration as their biggest barrier to preparing.

Where confidence in infrastructure meets concern over trust
77% are confident their payment systems could support AI-driven purchasing, while 40% identify fraud or security as their biggest concern.

These are early findings and final data is subject to validation.