AI Search
Optimisation
Be part of the answer, not just the index.
As AI changes how people find, research and act online, the search landscape is evolving beyond links and listings.
Generative Engine Optimisation is how ambitious brands stay visible in this new world. Whether it’s Google’s Search Generative Experience (SGE), Bing Copilot, or the next wave of AI-powered assistants, GEO ensures your content isn’t just indexable: it’s influential.
At Glass Atlas, GEO is how we help you grow beyond traditional SEO. It combines technical rigour, performance thinking and a strategic understanding of emerging behaviour to make sure your brand earns a place in the AI-generated journey to purchase.
WHAT
WE DO
We help brands earn visibility in generative search and AI-powered discovery platforms, from Google’s AI Overviews to ChatGPT and Perplexity.
Entity Mapping & Brand Authority
We strengthen the knowledge graph signals that generative engines rely on, aligning your content and reputation with topics that matter to your audience.
Content Structuring for AI Interfaces
We optimise your content architecture and markup to ensure it can be surfaced and trusted in AI-generated summaries and answer boxes.
GEO Opportunity Audits
We assess your current landscape visibility across generative search interfaces and identify where and how to win back share.
Integration with Performance SEO MARKETING
GEO is never siloed. It complements your technical SEO and content strategy, evolving with search while staying commercially grounded.
OUR APPROACH
Crawlable, Retrievable,
Recognised
We optimise your site for how AI bots extract and understand content, not just how Google indexes it.
Built for the
Next Click
We don’t just chase impressions; we engineer GEO outcomes that drive action.
Structured for AI,
Written for People
Our work balances the precision machines need with the clarity and authority humans trust.
Performance
Aligned
We embed GEO within broader acquisition strategy, not as a trend but as a lasting lever of growth.
Test. Learn.
Adapt.
GEO is a moving target. We’re constantly iterating to stay ahead of the curve — and your competitors.
Our Technologies
AI Search Platforms
We work across Google, ChatGPT, and emerging AI engines shaping the new search experience.
Analytics & Insight
From GSC and Bing Webmaster Tools to custom SGE trackers, we surface meaningful insights from generative visibility.
Content & Structure
We use semantic tools and entity modelling platforms to map brand relevance at scale.
FAQs
Is GEO just technical SEO by another name?
No. While strong SEO foundations matter, GEO is about retrievability and credibility in AI systems. It focuses on being cited as a trusted source, not just ranking.
What technical work does GEO involve?
We optimise for AI retrievability: clear HTML structure, semantic content organisation, entity-focused schema (JSON-LD), and page speed tuned to AI timeouts. We also ensure AI crawlers are explicitly allowed.
How does content change under GEO?
We use topic clusters, natural language, and formats like FAQs, tables and step-by-step guides. This makes your content easier for AI to summarise, quote, or reference.
Do I need Digital PR to make GEO work?
Digital PR plays a major role in helping AI platforms find your brand. We target AI-trusted sources and domains likely to influence entity recognition. GEO-friendly Digital PR earns citations, not just backlinks.
Is GEO a short-term trend or a long-term opportunity?
GEO is not a gimmick. Generative search is fundamentally changing how people discover brands online. We treat it as an evolving discipline that will sit alongside organic and paid search as a core acquisition lever over time.
How does GEO contribute to revenue or lead generation?
Our focus is on surfacing your brand in high-intent discovery journeys. Whether that drives traffic, direct conversion, or assisted awareness, we map GEO outputs to commercial outcomes, not vanity metrics.
Do I need to change my current SEO strategy to make room for GEO?
No. GEO complements your existing SEO and content investments. We align it with your current roadmap, ensuring it builds on your strengths without creating duplication or fragmentation.
How do you measure GEO success if clicks are reduced in generative search?
We track visibility within AI-generated results, analyse downstream behaviour (like brand search or direct traffic uplift), and tie everything back to business KPIs. GEO isn’t just about the click: it’s about influence.
How do you monitor performance in Google's SGE or other AI interfaces?
We use a blend of proprietary tools, experimental frameworks, and search engine data to track how, where and when your brand appears in generative outputs. As tracking matures, so does our reporting.
When will I start seeing results?
You’ll start seeing visibility indicators in month one. Measurable impact tends to build over 8–12 weeks, depending on your baseline content quality, entity presence and technical health.
Who actually delivers GEO at Glass Atlas?
You get a cross-functional team of senior performance strategists, technical SEOs, content specialists and analysts, not just a renamed SEO team. We’re building one of the UK’s most forward-thinking GEO capabilities.
Does GEO work for brands in retail and lead gen?
Yes. Whether you’re selling products or generating high-value leads, GEO helps you earn presence in discovery moments that influence decision-making across the funnel.
How do you avoid making AI-optimised content sound robotic?
We optimise structure, not tone. Your brand voice remains intact. GEO content is crafted for clarity and authority; it’s designed to work for people first, even when machines are the intermediaries.
How do you stay on top of constant changes in generative search?
We run continuous R&D and test across verticals. Our frameworks are agile by design, so we adapt quickly as new patterns emerge in tools like Google SGE and Bing Copilot.
Is this a one-off project or an ongoing engagement?
It can be either. We offer GEO audits and set-up as a fixed project, or integrate it into a retained programme alongside broader performance or content work.
What resources will I need to commit internally?
Mostly content collaboration. Depending on your current site setup, there may be light development work to enhance markup and structure, but we always scope to your resourcing reality.
Is there any risk in trying to influence AI-generated results?
No more than any other brand visibility strategy. We work transparently and ethically, focusing on clarity, authority and experience: the same principles that underpin great content and SEO.
Explore more from
Glass Atlas
SEO Strategy
Long-term roadmaps that link technical and commercial priorities to maximise visibility.
Technical SEO
Solid site foundations, clean markup and crawlability best practice to maximise organic visibility.
Content Strategy
Content that informs, influences and converts, structured to win in both classic and generative search.
Digital PR
Authority-building campaigns that earn links, coverage and influence in your category.