CRM
Turn one-time buyers into lifetime customers
CRM isn’t just about retention. It’s how brands use email and SMS to unlock value from every contact, whether they’ve made a purchase, joined a list, or signed up through lead generation activity.
At Glass Atlas, our CRM strategies sit at the intersection of data, creative and commercial thinking. We design lifecycle programmes that drive repeat purchases, reduce churn and improve customer lifetime value. This helps brands grow more efficiently, not just faster.
For performance-focused brands, email and SMS are not standalone channels. They are critical levers for profitability. Whether you’re launching your first lifecycle journey or optimising a complex setup, we help you build systems that scale with your ambition.
WHAT WE DO
We create CRM strategies that drive engagement, loyalty, and revenue at every stage of the customer lifecycle.
Lifecycle Strategy Design
Define journeys, triggers, and content aligned to business goals, then bring them to life with purpose.
Platform Setup & Optimisation
We structure your CRM for performance with clean data, efficient automation and built-in compliance that supports deliverability and domain trust.
Audience Management & Segmentation
We integrate data from across your tech stack to build smarter segments. From cleaning lists to reducing licence costs, we focus on quality over quantity. This enables more relevant messaging and better performance across every flow.
Creative & Messaging
We balance brand and performance to create emails and SMS campaigns that get noticed, get opened, and drive action.
Retention Performance Analysis
No fluff, no guesswork. Just clear insights on what’s working, what isn’t, and what’s next.
Modular Service Options
Not every brand needs full-service from day one. Our modular approach offers a clear path forward with audits, setup, testing, and retainer programmes for sustained growth, all supported with campaign delivery and creative assets.
Our Approach
Growth That
Lasts
We don’t just chase repeat purchases: we design strategies that increase LTV and deepen brand affinity.
Smart
Segmentation
Audiences are built around behaviour, not assumptions. Every message is relevant, timely and effective.
No Black
Boxes
We’ll show you what we’re doing and why it works. We want you to understand the levers behind performance.
Brand +
Numbers
We treat CRM as both a commercial engine and a brand channel. Because every message shapes perception.
Full-Funnel
Alignment
CRM doesn’t sit in a silo. We connect it to paid, CRO, content and tech strategies, turning retention into a multiplier for acquisition and conversion.
Outcomes
Over Outputs
Where others focus on campaigns, we focus on impact. Every activity maps to metrics that matter; repeat rate, retention ROI, and revenue per send.
Our Technologies
CRM Platforms
We work across Klaviyo, Dotdigital, Ometria and more. We always select the platform that best fits your growth model.
Analytics & Attribution
GA4, Looker Studio and bespoke dashboards to track true CRM impact beyond just open rates.
FAQs
Do you only work with specific CRM platforms?
No; we’re platform agnostic. We’ll recommend what fits your goals, not ours.
Can you audit our existing setup?
Yes. We regularly assess current CRM performance, uncover gaps, and build practical action plans.
What kind of team will we work with?
You’ll get strategists, creatives, analysts and platform specialists, all under one roof.
How long does it take to see results?
We typically deliver measurable improvements within 6–12 weeks, depending on complexity.
Can you help with content, too?
Absolutely. We write, design and test emails with a performance and brand lens.
How do you measure success?
We focus on lifetime value, retention rate, and ROI, plus deeper brand metrics like engagement and sentiment.
How does CRM contribute to our wider marketing efficiency?
It helps you do more with less. We improve the ROI of acquisition by capturing more first-party data, increasing repeat revenue, and reducing your reliance on paid reacquisition.
EXPLORE MORE FROM
GLASS ATLAS
CRO
Scientific testing and iterative improvement to lift performance.
Data & Analytics
Tracking and insights to help you make the right decisions.
Content Strategy
Planning and production with your audience and lifecycle front of mind.
UX & Interface Design
Interfaces that delight and convert, grounded in data and user needs.