SEO
Strategy
Plot the route to meaningful traffic growth.
In search, it’s easy to confuse activity with impact. At Glass Atlas, our SEO strategies are built to prioritise outcomes: greater visibility, stronger conversion, and lasting performance.
We don’t chase traffic for traffic’s sake. We align your search presence with what drives value, whether that’s building authority around key commercial terms, gaining ground on competitors, or improving your site’s structure to scale.
This is where the thinking happens. This is the plan that guides everything else.
WHAT WE DO
We design and deliver SEO strategies that drive growth through smarter structure, better content, and commercially aligned visibility.
Discovery & Roadmapping
A structured deep dive into your search landscape, competitors, and commercial goals, followed by a clear, phased strategy to guide your team and ours.
Information Architecture & Taxonomy
We help you organise your site for humans and search engines, with scalable category structures and a clear internal linking model.
SERP & Competitor Analysis
We map opportunity by analysing what’s ranking, what’s changing, and what your competitors are doing so we can out-think and out-rank them.
Strategic SEO Support
Whether embedded or advisory, we provide ongoing leadership to guide campaigns, align teams, and adapt strategy as the market shifts.
Our Approach
Commercial
Clarity
Every decision is anchored to your business goals. Visibility only matters if it leads to action.
Strategic
Depth
We go beyond ‘best practice’ to uncover search opportunities that compound over time.
Collaborative
by Design
We work seamlessly with internal teams and other agency partners to deliver faster, more effective results.
Flexible
Engagements
Whether you need a one-off strategic framework or ongoing consultancy, we shape the engagement around what moves the needle.
Our Technologies
Analytics & Insight
We use tools like GA4, GSC, Looker Studio and SEOmonitor to keep reporting clear and commercially relevant.
Keyword & Content Tools
Platforms like Ahrefs, Semrush and Sistrix help us surface new opportunities and measure your share of search.
Crawlers & Indexing Support
Tools like Screaming Frog, Sitebulb and DeepCrawl ensure technical blockers don’t derail strategic execution.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
Glass Atlas don't just work for us; they worked WITH us, and it showed in every interaction. Their proactive communication and eagerness to understand our unique needs made the entire process smooth and enjoyable
The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
Glass Atlas don't just work for us; they worked WITH us, and it showed in every interaction. Their proactive communication and eagerness to understand our unique needs made the entire process smooth and enjoyable
The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
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Glass Atlas don't just work for us; they worked WITH us, and it showed in every interaction. Their proactive communication and eagerness to understand our unique needs made the entire process smooth and enjoyable
Graeme StokerMarketing Director
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The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
Stuart MiddlemissChief Commercial Officer
FAQs
How long does it take to see impact from an SEO strategy?
While some changes have quick wins, most strategic SEO work is designed to show meaningful growth in 6-12 months, with compound impact over time.
Can you support our in-house content or dev teams?
Yes. We regularly work alongside internal teams to provide clear strategy, prioritisation and oversight while they own delivery.
Do you offer one-off SEO strategies or retainers?
We do both. Some clients need a short-term strategic roadmap; others engage us long-term to provide direction and course correction as things evolve.
How do you integrate SEO with other channels?
We work closely with paid media, UX, and brand teams to ensure alignment across messaging, targeting, and performance metrics.
Will you help us get stakeholder buy-in?
Yes. We’re used to shaping board-friendly presentations, building commercial cases, and speaking the language of CMOs, CTOs and commercial leads.
How is your strategy different from what other agencies offer?
We combine technical depth, commercial clarity and long-term thinking. You won’t get vague advice or one-size-fits-all templates: we deliver tailored strategies backed by data and built to last.
How do you measure the success of your SEO strategy?
We do far more than simply report on rankings. We align KPIs to your commercial goals, be that increased revenue from organic, improved share of search, or growth in high-value keyword clusters.
Will you manage delivery or just provide the strategy?
We can do both; it simply depends on your needs. We can deliver end-to-end or work in a strategic capacity alongside internal or external delivery teams.
What if we already have an SEO agency or freelancer?
We’re happy to collaborate and often provide strategy oversight that complements tactical delivery from existing partners. We aim to feel like an extension of your team, rather than an add-on.
Can you work across international sites and regions?
Yes. We manage strategy and governance for multi-region SEO, including language variants, localisation and global SERP opportunity mapping.
What’s included in an SEO strategy from Glass Atlas?
Our strategies include detailed audits, opportunity analysis, information architecture recommendations, content frameworks, prioritised roadmaps, and clear performance goals. It’s more than a list of keywords; it’s a commercially aligned plan for growth.
Who creates and delivers the strategy?
You’ll work with senior strategists who’ve delivered for brands at your scale. You’ll hear directly from your SEO strategist regularly, from discovery to delivery and every success and challenge along the way.
What happens after you deliver the strategy?
We don’t simply disappear once a strategy has been delivered. We can stay on to guide delivery, align teams, measure progress, and evolve the strategy over time as your goals and the market shift.
Can you help consolidate domains or legacy content?
Yes. We regularly work on consolidation strategies to simplify your structure, reduce cannibalisation, and strengthen your authority in search.
EXPLORE MORE FROM
GLASS ATLAS
Technical SEO
Solid foundations that support scalable search performance.
Content Strategy MARKETING
SEO-informed content planning that drives authority, engagement, and conversion.
Digital PR
Earned visibility and authority that go beyond backlinks: fast, focused, and measurable.
AI Optimisation (GEO)
Optimisation for the AI-led future of search, combining creative and algorithmic thinking.