CRO
Turn traffic into traction.
Getting more traffic is only valuable if it leads to meaningful outcomes. Conversion Rate Optimisation bridges the gap between acquisition and action, turning visitors into customers and insight into strategic advantage. It lifts the value of your traffic while creating evidence for smarter decisions across product, performance, and platform.
At Glass Atlas, we see CRO not as a siloed tactic, but as a cross-functional growth lever. It supports campaign efficiency, powers UX decision-making, and enables lean, low-risk experimentation, helping you test and learn fast before committing resources to full-scale builds or product changes.
Whether you’re chasing incremental gains or rethinking underperforming journeys, we bring structure, clarity and commercial sharpness to every test, helping your business move faster, learn more, and grow smarter.
WHAT WE DO
Our CRO work lifts the value of your traffic: increasing ROI, AOV and conversion rates without raising media spend.
CRO Strategy & Planning
Roadmaps that prioritise commercial impact, focused on pages and journeys that matter most.
On-Site Experimentation
From A/B testing to multivariate analysis, we test ideas that drive action, not guesswork.
Behavioural Insight & Analysis
Data-backed reviews of user friction and drop-off points, mapped against revenue opportunity.
User Research & Testing
From surveys to moderated testing, we gather real user insight to remove friction and sharpen the UX.
Design Testing
We test creative options and content variations to uncover what resonates, even before full development.
Landing Page Optimisation
High-impact, conversion-focused pages tailored to specific traffic sources or campaign goals.
CRO Programme Management
An ongoing, structured programme of testing, learning and improvement, delivered at pace. Designed to run alongside marketing and dev sprints, our testing programmes are low-disruption and high-return, aligning growth targets with technical feasibility.
Our Approach
Outcomes
First
We focus on revenue, ROI and contribution margin, not just statistical wins.
Rigorous
Testing
Grounded in discovery, backed by data, and quality assured for performance. Every test is part of a bigger picture: an ongoing roadmap of experiments designed to unlock growth, not chase wins.
Joined-Up
Thinking
Our CRO work links directly to your brand, performance and UX roadmap — never in isolation. It supports your campaigns and retention strategies to maximise return.
Strategic
Clarity
We help you say no to the wrong tests, and yes to the ones that move the needle.
Always-On
Optimisation
We adopt a continuous testing approach: insight, hypothesis, test, learn… again and again.
Implementation
Confidence
Our tests are built to integrate smoothly, deployed via your preferred tag manager or framework, and QA’d to avoid disruption.
Board-Ready
Reporting
We translate results into commercial language your board will understand, focusing on what changed, why it mattered, and where to go next.
Our Technologies
Testing & Experimentation Platforms
Experienced with platforms including Monetate, Webtrends Optimize, VWO, Convert, and Optimizely.
Analytics & Behaviour Tools
We use GA4, Hotjar, Clarity and beyond to surface the signals that matter.
Platform-Agnostic Delivery
We run CRO programmes across Shopify, BigCommerce, Adobe Commerce and headless builds.
In-House Testing Platform
We offer access to our group-managed A/B testing environment for faster setup and lower cost at scale.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
Glass Atlas have taken the time to really understand our business, and we’re seeing positive performance on key business metrics as a result. They have taken a data-led approach to strategic changes and recommendations, and this has paid dividends for us.
Glass Atlas have taken the time to really understand our business, and we’re seeing positive performance on key business metrics as a result. They have taken a data-led approach to strategic changes and recommendations, and this has paid dividends for us.
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Glass Atlas have taken the time to really understand our business, and we’re seeing positive performance on key business metrics as a result. They have taken a data-led approach to strategic changes and recommendations, and this has paid dividends for us.
James O’SheaMarketing Director
FAQs
How do you prioritise what to test?
We use a blend of commercial impact, traffic volume and user data to focus testing where it will make the biggest difference.
What platforms do you run CRO tests on?
We’re platform agnostic, working across Shopify, Adobe, BigCommerce and headless builds. We can run CRO tests on virtually any platform.
Can you work alongside our in-house UX team?
Yes. We often slot into existing teams as a strategic and analytical testing partner.
Do you offer one-off CRO audits?
Yes, though we typically recommend a rolling programme to drive sustained improvement.
Do you offer one-off CRO audits?
Yes, though we typically recommend a rolling programme to drive sustained improvement.
What kind of uplift should we expect?
It depends on your baseline and testing maturity, but our CRO programmes typically return 3–10x ROI.
How long before we see results?
Many experiments show impact within weeks, but meaningful uplift compounds over a 3–6 month cycle.
Will CRO slow down our site or interfere with our codebase?
No. We deploy lightweight experiments using performance-conscious tools and follow strict QA processes to keep site speed and experience unaffected.
How do you report outcomes to senior stakeholders?
We provide executive-ready reports with clear metrics, learnings and recommendations, making it easy to promote wins and secure buy-in for future testing.
Can CRO work for smaller budgets or low-traffic sites?
Yes. We offer modular packages including preference testing, UX audits and monthly insights for brands not yet ready for full A/B testing. We can scale up as your traffic and team grow.
EXPLORE
MORE FROM
GLASS ATLAS
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Content frameworks that build trust, relevance and conversion.