Paid
Social
Turn attention into action
In a world of distraction, we make your brand the one worth stopping for.
Paid social at Glass Atlas isn’t just media buying. It’s audience strategy, creative testing, and sharp execution, all working in sync to drive measurable growth. Whether you’re looking for wider audience reach, new sales streams or heightened consideration, we find the right people and make sure you show up in the moments that make a difference.
And we don’t do it in isolation. Paid social is one part of a larger performance ecosystem, designed to move the metrics that matter.
WHAT
WE DO
We use paid social to drive performance across the funnel from awareness to acquisition to advocacy.
Full-Funnel Strategy
We align your paid social strategy with your actual business objectives, building campaigns that balance brand visibility with commercial return.
Creative Built to Convert
From thumb-stopping visuals to high-converting copy, our assets are designed for scroll speed, platform nuances and measurable performance.
Audience Targeting Strategy
We believe in the power of audience planning, connecting messages to cohorts through nuanced creative and building return with structured testing.
Platform Management & Optimisation
From Meta to TikTok to LinkedIn, we optimise your presence with precision, allocating budget, adjusting creative, and scaling what works. Testing frameworks enable informed decision making at pace, help us act fast, while freeing our teams to focus on strategy.
Attribution & First-Party Data Integration MARKETING
With signal loss changing the game, we integrate first-party data and use server-side tracking to build resilience into your campaigns.
OUR
APPROACH
Commercial
Clarity
We optimise not just for clicks or CPA, but for incremental revenue, blended CAC, contribution margin and LTV. Everything ties back to the boardroom metrics.
Creative with
Purpose
Our creative assets are not a product of guesswork. They’re data-informed, audience-driven and relentlessly tested to lift ROI.
Structured
Experimentation
We test everything. From creative concepts to audience segments and bidding strategies, we run controlled experiments to uncover what truly works, then scale the winners. It’s how we stay sharp as platforms shift and consumer behaviours evolve.
Full
Ownership
We don’t just manage accounts; we drive outcomes. That means close collaboration, direct conversations and accountability you can rely on.
Integrated by
Default
Paid social works best when it’s part of a bigger picture. We collaborate across paid search, affiliates, CRM and performance creative to keep your brand consistent and your results compounding.
Strategic
Partnership
We work directly with your senior stakeholders to shape how paid social drives wider growth. From channel planning to executive-ready performance storytelling, we build for the long game.
OUR TECHNOLOGIES
Social Channels
We activate across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and X. We choose platforms based on your goals, not our preferences.
Analytics & Measurement
We use GA4, Looker Studio, Triple Whale and native platform insights to tie activity to outcomes and keep improving.
Creative Enhancement
We use tools like Confect.io to level up your catalog ads, create new variants while still aligning with your brand – and improve creative diversity
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
Glass Atlas's commitment to delivering substantial improvements in campaign performance while ensuring minimal risk allowed us to evolve in a challenging market.
The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
Glass Atlas's commitment to delivering substantial improvements in campaign performance while ensuring minimal risk allowed us to evolve in a challenging market.
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The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
Stuart MiddlemissChief Commercial Officer
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Glass Atlas's commitment to delivering substantial improvements in campaign performance while ensuring minimal risk allowed us to evolve in a challenging market.
Paul HurstHead of Digital
FAQs
Which platforms do you run paid social campaigns on?
We work across Meta (Facebook + Instagram), TikTok, LinkedIn, Pinterest, Snapchat and X. We choose the right mix based on your audience and goals.
How do you measure success?
We focus on ROI, blended CPA, contribution margin and platform-specific KPIs, all mapped to your commercial priorities.
Can you support creative production too?
Yes. We create performance assets in-house and can also collaborate with brand teams or third-party creatives to get the best from your budget.
Do you manage international paid social?
Absolutely. We’ve run campaigns across Europe, North America and the Middle East, including multilingual and localised ad sets.
How quickly can we get started?
Campaigns can typically go live within 2–4 weeks, depending on scope, assets and approvals.
Will I have direct access to a strategist?
Yes. Our hands-on approach means you’ll work with experienced channel specialists, not just account managers.
Explore More from
Glass Atlas
Affiliate Marketing MARKETING
Revenue-sharing models and partnerships that scale without upfront media spend.
Performance Creative
Ad assets designed for scroll speed, consistency and conversion.
PPC & Shopping
Intent-led campaigns engineered for scale and ROAS.
Programmatic
Automated media buying with granular targeting and real-time optimisation.