Digital
PR
Stories That Travel. Links That Stick.
When you want your brand to be known for more than just its products, Digital PR makes the difference. It’s not about chasing headlines for the sake of it; it’s about creating stories that connect, assets that deliver, and links that matter.
For brands like yours, this isn’t vanity PR. It’s strategic coverage that drives visibility, builds trust, and improves SEO performance in a commercially meaningful way. With search evolving through large language models and generative results, our approach adapts to the new rules of visibility, building the kind of brand authority and relevance that Google recognises and rewards.
At Glass Atlas, Digital PR sits within our broader Performance practice, integrated tightly with SEO, content, and digital strategy. That means what we pitch isn’t just creative; it’s grounded in data, tailored for your audience, and measured against outcomes that count.
WHAT WE DO
We use Digital PR to increase brand visibility, earn high-quality links, and support sustained SEO growth.
Reactive and Newsjacking Campaigns
Fast, targeted commentary and content that connects your brand to trending stories, showcasing your expertise and authority in the moments that matter.
Hero Campaigns
Bigger creative ideas that generate attention, utilising data and surveys to create insight-driven campaigns to help earn top-tier media coverage, and drive brand equity when cut-through in a challenging media landscape is needed.
Product PR
Coverage that drives traffic and sales, aligning your commercial priorities with outreach that lands.
Digital PR for SEO
Link-building with purpose. We deliver PR campaigns designed to increase authority and organic rankings across key categories.
Building Media Relationships
We build and maintain strong ties with high-authority journalists and editors in your industry, helping brands secure relevant, high-impact coverage while feeding those insights back into planning and ideation.
Our Approach
Audience-first
Thinking
We start with what your customers care about, and what journalists are hungry to cover, not just what we want to say.
SEO
Alignment
Our Digital PR isn’t siloed. It’s driven by search data, built with link equity in mind, and aligned with your SEO roadmap.
Multi-channel
Success
We ensure Digital PR works hand-in-hand with paid acquisition, powering Affiliate Marketing, amplifying Paid Social, and strengthening your brand narrative across every channel.
Measurable
Impact
We don’t stop at placements. Every campaign is tracked and reported on; links earned, traffic driven, rankings moved.
Creative
That Converts
From headline stats to interactive assets, we craft content that earns coverage and builds commercial momentum.
OUR TECHNOLOGIES
Media and Outreach Tools
We use platforms like Vuelio, Roxhill, ResponseSource, Haro and X to identify relevant journalists and opportunities.
Search & Analytics
From GA4 and GSC to Ahrefs and Semrush, we track campaign impact on organic visibility and site performance, ensuring our activity is having an impact on your business objectives.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
We’re constantly blown away by the team's initiative and ability to get results. They’ve captured the attention of the media, and our site has seen a massive boost as a result.
Glass Atlas listened to our needs, kept us informed at every stage, and collaborated closely with us to ensure the campaign aligned with our goals.
We’re constantly blown away by the team's initiative and ability to get results. They’ve captured the attention of the media, and our site has seen a massive boost as a result.
Glass Atlas listened to our needs, kept us informed at every stage, and collaborated closely with us to ensure the campaign aligned with our goals.
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We’re constantly blown away by the team's initiative and ability to get results. They’ve captured the attention of the media, and our site has seen a massive boost as a result.
Les RobertsContent Manager, Bionic
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Glass Atlas listened to our needs, kept us informed at every stage, and collaborated closely with us to ensure the campaign aligned with our goals.
Katie CookeSenior Digital Marketing Manager, takepayments
FAQs
How is your Digital PR different from traditional PR?
We focus on link acquisition, SEO growth, and measurable business impact, not vanity metrics or brand buzz with no follow-through.
Can I buy Digital PR as a standalone service?
Yes, but we often deliver best results when it’s integrated with a broader performance marketing strategy that incorporates content, SEO, and tech.
Do you work with in-house teams or other agencies?
Absolutely. We’re collaborative by nature and often work alongside internal comms or brand teams to align messaging and maximise reach.
What sectors do you specialise in?
We’re strongest in ecommerce verticals like home, fashion, beauty, lifestyle, and DTC retail, but we also have an excellent track record delivering results for lead generation sites and tech.
How do you measure campaign success?
We report on links earned, domain authority, keyword uplift, coverage relevance, and traffic impact — and we always tie it back to your commercial goals.
How quickly can we get started?
Reactive campaigns can begin within days of receiving a brief. For hero or product campaigns, we typically allow at least 3–12 weeks for conceptualisation, asset creation and outreach.
How do you ensure link quality over quantity?
We prioritise relevance, authority, and editorial value. Every link we pursue is vetted for SEO value and brand safety.
What safeguards are in place to protect our brand reputation?
Our vast experience as a team ensures your messaging is reviewed collaboratively, and every media opportunity is carefully matched to your values and audience.
How does Digital PR support our other acquisition channels?
Digital PR fuels content, powers paid campaigns, and drives referral traffic. It’s part of the bigger picture in taking your brand to the next level for sustained, long-lasting growth.
Is Digital PR still effective in a world of AI-generated content and declining media trust?
Yes, and it’s evolving. We create genuinely valuable stories with insight and originality, and pitch them to credible human journalists. We also collaborate with our GEO specialists to build campaigns that strengthen your presence on LLMs and AI platforms where your customers search.
How do you earn links in sectors with limited news appeal or no physical product?
We secure hard-to-get links through extensive research, data storytelling, and expert commentary. We find the angles others miss.
What happens if a campaign doesn’t land coverage?
We set clear KPIs from the start. If things don’t land, we review fast and pivot hard, and always with full transparency. We don’t put all our eggs in one basket, so we’ll explore multiple paths to success until we find one that gets results.
How do you attribute organic growth to Digital PR versus other SEO activity?
We isolate PR-driven link acquisition and correlate coverage with changes in rankings, traffic, and visibility over time.
EXPLORE MORE FROM
GLASS ATLAS
Content Strategy
Editorial planning and asset creation that earns links, educates customers, and supports search growth.
AI Search Optimisation (GEO)
Search meets storytelling: optimising content for visibility, engagement and conversion in an AI-shaped world.
SEO Strategy
Long-term roadmaps that link technical and commercial priorities to maximise visibility.
Technical SEO
Solid foundations that support scalable search performance.