PPC &
Shopping
Navigate cost. Maximise return.
Paid search is where your brand meets intent. But without clear strategy, technical rigour and platform understanding, your budget can burn fast with little to show for it. That’s where we come in.
At Glass Atlas, we connect business goals with smart execution to make every click count. Our PPC Search and Shopping strategies are commercially driven, ruthlessly efficient, and built for scale. We don’t just manage spend; we engineer outcomes.
Whether you’re chasing growth, defending market share or optimising ROI, we help you see the path forward, then drive it home.
WHAT WE DO
Google & Microsoft Ads Management
Full-funnel PPC campaigns aligned to commercial outcomes—no vanity metrics, just real performance.
Shopping Feed Optimisation
Structured, accurate, and margin-aware product feeds that power visibility and performance across Google and Bing.
Performance Audits & Rescue Projects
Sharp, honest assessments of underperforming accounts, plus clear action plans to recover and grow.
International PPC MARKETING
Campaigns built to scale globally with native-language ads, market nuances, and local platform knowledge.
Planning & Forecasting MARKETING
We model potential scenarios across channels and markets to help you make smarter investment decisions.
Ad Variants & Messaging Testing
We test creative and copy combinations rigorously to uncover what truly drives action.
OUR
APPROACH
Commercial
Clarity
Everything we do ties back to your business goals, tying back media spend to end profit and lead quality, not just impression share or click-through rates.
Engineered
Efficiency
We obsess over structure, testing, segmentation and automation to make every penny work harder.
Cross-Channel
Perspective
We don’t work in silos. Our PPC campaigns are designed to complement your paid social, affiliate, organic and programmatic strategies.
Client
Enablement
From reporting to board-ready insights, we help your team tell the story behind the numbers.
AI &
Automation
We don’t fight algorithms; we guide them. From Google’s Smart Bidding to Microsoft’s automated targeting, we apply strategic guardrails and continuous oversight to ensure AI serves your business goals.
Our Technologies
Platforms
We manage PPC and Shopping campaigns across Google Ads, SA360, Microsoft Ads, and Amazon Ads.
Feed Management
We work with tools like Feedonomics, Data Feed Watch, Feedoptimise, Feedspark, and Channable to keep your product data sharp and scalable.
Analytics & Tagging
From GA4 to Looker Studio and server-side tagging, we ensure clarity in reporting and integrity in data.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
The team exceeded our expectations with their innovative approach to PPC strategy. Their commitment to delivering substantial improvements in campaign performance while ensuring minimal risk allowed us to evolve in a challenging market.
The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
The team exceeded our expectations with their innovative approach to PPC strategy. Their commitment to delivering substantial improvements in campaign performance while ensuring minimal risk allowed us to evolve in a challenging market.
The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
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The team exceeded our expectations with their innovative approach to PPC strategy. Their commitment to delivering substantial improvements in campaign performance while ensuring minimal risk allowed us to evolve in a challenging market.
Paul HurstHead of Digital
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The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
Stuart MiddlemissChief Commercial Officer
FAQs
Do you manage budgets of all sizes?
We specialise in mid to high-scale accounts, typically with monthly media spend starting from £10,000 and scaling into seven figures.
How do you measure performance?
We tie performance to the metrics that matter: revenue, margin, ROI, and lifetime value, not just clicks or CPC.
Can you take over an existing account?
Yes, and we’ll start with a comprehensive audit to give you full transparency about the current state of your account. If we think the account is already in great shape, we’ll say so.
Do you work with in-house teams?
Absolutely. We often co-manage accounts or provide strategic leadership to complement in-house execution.
How quickly can we get started?
Typically within 2–4 weeks depending on complexity. We’ll scope, plan, and align on priorities before anything goes live.
Do you help with budget forecasting and scenario planning?
Yes. We build models to help you understand risk, return and where the next opportunity lies.
Explore More from
Glass Atlas
Paid Social
Platform-specific strategies paired with creative that stops the scroll and drives action.
Affiliate Marketing
Revenue-sharing models and partnerships that scale without upfront media spend.
Programmatic MARKETING
Smart audience targeting at scale, using automation and real-time data to drive efficient reach.
Performance Creative
High-performance ad assets built for scroll speed, brand consistency and conversion.