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UX &
Design

Interfaces that guide. Journeys that convert.

When great ideas meet poor interfaces, opportunity is lost. That’s why our UX & Interface Design team create digital experiences that not only look the part but deliver meaningful results. We remove friction, increase conversion, and support scalable growth across ecommerce and lead-gen platforms.

UX lives at the intersection of research, design, engineering and performance. We combine behavioural data with hands-on user research to uncover what truly drives action, then use that insight to shape journeys that feel seamless and deliver measurable impact.

WHAT WE DO

We design user experiences and interfaces that drive performance, grounded in user behaviour and shaped by brand.

User Experience Design

Data-led journeys that anticipate user needs and remove friction on the path to purchase.

User Interface Design

Pixel-perfect visuals that reflect your brand and support conversion without distraction.

UX Research & Usability Testing

Moderated and unmoderated research using qualitative and quantitative methods to uncover user behaviour and validate design decisions.

UX Audits & Heuristic Reviews

Clear, actionable insight into what’s working, and what’s getting in the way, across your ecommerce site.

Conversion-Focused Prototyping

Interactive wireframes and testable prototypes that validate ideas before a line of code is written.

OUR APPROACH

Brand-Led
Thinking

Design choices that reflect who you are and build long-term recognition and trust.

Built for
Flow

Every layout and element serves the user, intuitive, logical, and seamless from start to finish.

Collaborative
by Design

We engage closely with brand, marketing and development teams to ensure alignment and cohesion.

Platform-Smart
Execution

We design with engineering in mind, creating systems that scale and experiences that stay consistent. We understand how design translates to code, and how to make it efficient to build, maintain and scale.

Our Technologies

Platforms

Shopify, Adobe Commerce, BigCommerce, and more: we design with platform realities in mind, not just best-case visuals.

CRO & UX Tools

From Hotjar to Contentsquare, we leverage insight platforms to bring data into every decision.

Prototyping & Design Systems

We use Figma, Adobe XD and custom design systems to speed delivery without sacrificing consistency.

Testimonials

WHAT OUR CLIENTS SAY:

  • The new site has everything we wanted. The team kept all of our goals in mind throughout, and we couldn’t be happier with the final product.

    Ross Lawrie
    Head of Digital and Marketing
  • Glass Atlas understood the importance of accessibility for our audience and translated that into a site that truly works for everyone. The result is more than a store: it’s a platform that reflects our mission and supports it every step of the way.

    Daphne Mavroudi-Chocholi
    Managing Director

FAQs

Do you only design ecommerce sites?

No. While ecommerce is a major focus, we also design lead generation and brand-led sites. Every project is shaped by user psychology, commercial context, and measurable goals.

Can you work with our in-house design or brand team?

Absolutely. We often extend internal teams, ensuring UX aligns with brand guidelines and business goals.

How do you measure success?

We track behavioural and commercial metrics, from conversion rate and bounce rate to funnel drop-offs and revenue per visit. We also measure design efficiency: time to build, ease of iteration, and reduction in support tickets.

Do you run user testing?

Yes. We run moderated and unmoderated testing to validate hypotheses, often before we commit designs to code.

Do you design for mobile-first?

Always. With mobile often accounting for over 70% of ecommerce traffic, it’s our baseline.

How does UX fit into your full-service offering?

UX is the connective tissue between brand, technology and marketing. It lays the foundation for scalable builds, brand-led storytelling and future optimisation, including CRO. It’s the glue between brand, technology and marketing. Great UX supports performance and reduces development rework.