Technical
SEO
Lay the foundations for discoverability.
Search visibility begins with infrastructure. No matter how strong your brand or content, if your site isn’t accessible to search engines or fast enough for users, you’ll always be held back.
That’s where Technical SEO comes in. At Glass Atlas, we resolve the structural and technical barriers that limit performance. From crawlability and indexation to speed and stability, we ensure your site is built to support growth, both today and in the future.
WHAT WE DO
We deliver technical SEO strategies that improve site health, scalability and search visibility, without disrupting the customer experience.
Site Audits & Diagnostics
Forensic crawl, speed, and indexation audits that highlight critical issues and opportunities for improvement.
Platform Migration SEO
We protect your organic visibility during complex replatforms, redesigns, and architecture changes, in collaboration with our Technology teams.
Advanced Technical Consulting
Support for JavaScript rendering, international SEO, structured data, and log file analysis—built to scale.
Site Speed & Core Web Vitals
We diagnose and resolve performance issues across mobile and desktop to meet Google’s latest benchmarks.
OUR APPROACH
Platform
Agnostic
We audit and optimise sites across all major commerce platforms and CMS setups, from Shopify and BigCommerce to Adobe Commerce and headless frameworks.
Root-Cause
Focused
No surface-level checklists. We identify the technical dependencies that really impact performance and prioritise accordingly.
Engineered
for Scale
We think beyond quick fixes. Every recommendation we make is designed to support sustainable search performance as your site evolves.
Aligned
With UX
Technical SEO isn’t about pleasing bots at the expense of users. We ensure every technical improvement supports better customer experiences, too.
OUR TECHNOLOGIES
Crawling & Diagnostics
We use tools like Screaming Frog, Sitebulb, DeepCrawl and ContentKing to surface and resolve hidden issues.
Analytics & Tagging
From GA4 and Looker Studio to GSC and server-side tagging, we ensure clarity in tracking and insight.
Development Collaboration
Our technical SEOs work seamlessly with your in-house or agency dev teams to ensure fixes are deployed correctly.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
Glass Atlas don't just work for us; they work WITH us, and it shows in every interaction. Their proactive communication and eagerness to understand our unique needs makes the entire process smooth and enjoyable.
Their strategic thinking, speed of execution and ability to get under the skin of our commercial challenges makes a real difference. They brought clarity where we needed it most, and backed it up with real results.
Glass Atlas don't just work for us; they work WITH us, and it shows in every interaction. Their proactive communication and eagerness to understand our unique needs makes the entire process smooth and enjoyable.
Their strategic thinking, speed of execution and ability to get under the skin of our commercial challenges makes a real difference. They brought clarity where we needed it most, and backed it up with real results.
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Glass Atlas don't just work for us; they work WITH us, and it shows in every interaction. Their proactive communication and eagerness to understand our unique needs makes the entire process smooth and enjoyable.
Graeme StokerMarketing Director
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Their strategic thinking, speed of execution and ability to get under the skin of our commercial challenges makes a real difference. They brought clarity where we needed it most, and backed it up with real results.
Jo WilkinsonHead of eCommerce
FAQs
What types of platforms do your Tech SEO team work with?
We’re platform-agnostic and work across Shopify, BigCommerce, Adobe Commerce, headless frameworks and more.
Can you work with our development team?
Yes. Our technical SEOs often embed with in-house or agency dev teams to guide implementation.
Do you handle Core Web Vitals and speed optimisation?
Absolutely. Site performance is a key part of our audits and implementation plans.
Can you support international and multi-region sites?
Yes. We manage hreflang, localised structure, crawl budgets and more to ensure strong global visibility.
Do you help during replatforms or redesigns?
Yes, we provide SEO-led support before, during and after major site changes to prevent loss of traffic and visibility. We collaborate closely with our Technology teams on large-scale replatforming projects to ensure SEO is considered at every stage, so you launch fast, clean, and search-ready.
Can you help us get internal buy-in for technical SEO improvements?
Yes. We translate complex technical needs into commercial language that aligns with your business priorities, ideal for getting sign-off from leadership or dev teams.
How do you prioritise technical fixes?
We use a weighted scoring system based on impact, effort and urgency, so you know what to fix first, and why.
Do you provide ongoing monitoring, not just one-off audits?
We do. We offer continuous monitoring and alerting via third-party tools or bespoke setups, so nothing falls through the cracks.
Can you help with accessibility or site compliance as part of SEO?
Yes. While our focus is search performance, many technical SEO improvements, like page structure and alt tags, support accessibility and compliance best practices.
EXPLORE MORE FROM
GLASS ATLAS
Content Strategy
SEO-informed content planning that drives authority, engagement, and conversion.
SEO Strategy
Long-term roadmaps that link technical and commercial priorities to maximise visibility.
Digital PR
Earned visibility and authority that go beyond backlinks: fast, focused, and measurable.
AI Search Optimisation (GEO)
Optimisation for the AI-led future of search, combining creative and algorithmic thinking.