A focused SEO, content and digital PR programme that accelerated year-on-year growth
Sector
Clothing & Footwear
Services
SEO, Content, Digital PR
Organic Revenue
Conversion Rate (Organic)
Non-brand Organic Clicks
The Challenge
The Challenge
Footasylum is one of the UK’s leading streetwear and sneaker retailers, with over 60 stores nationwide and a strong online presence. Its audience is young, trend-led, and fast-moving, meaning competition is fierce and staying front of mind requires constant innovation.
For more than seven years, Footasylum has partnered with This is Digital (now part of Glass Atlas) to drive sustained organic growth. In 2025, the retailer set a bold new target: to grow organic traffic and revenue by 30% within just three months, supporting its wider Key Value Driver objectives.
The brief was clear: strengthen Footasylum’s visibility in search, improve profitability across digital channels, and build brand authority through tactical link acquisition campaigns.
To achieve this, Glass Atlas delivered an integrated strategy that united SEO, content, and digital PR to unlock accelerated growth across organic search.
We started with a short-term organic acceleration programme, designed to drive measurable uplift within a defined window rather than rely on long-term structural change.
We began with a comprehensive audit to identify product categories driving the most revenue. We also uncovered emerging trends forecasted for the year, and areas with the greatest potential to improve organic rankings and visibility. We used the data to draw up a tightly prioritised roadmap spanning SEO, content and digital PR, aligned around a single objective: improving the quality and profitability of organic demand.
Next, we brought SEO, Content and Digital PR together around the same commercial priorities, with a focus on quality over quantity. We strengthened category and product visibility where it mattered most, using content shaped by real demand signals rather than abstract trends. We also tightened the site’s technical foundations to improve search visibility and resilience, and used targeted authority-building activity to accelerate performance in priority areas.
THE SOLUTION
THE SOLUTION
THE RESULTS
Upon completion of the work, we gained and strengthened Organic Rankings for the priority focus categories and brands. We solidified Footasylum’s position as a leading voice in streetwear search with over 1,095 priority keywords on Page 1 of Google.
Footasylum didn’t win by simply chasing more traffic. It won by showing up in the right places, for the right searches, and converting that demand more effectively.
Organic Revenue
Conversion Rate (Organic)
Non-brand Organic Clicks
The team at Glass Atlas brought focus and commercial clarity that made a real difference. Rather than chasing volume, they anchored the work around the categories and queries that actually drive value for our business. We saw clear improvements in organic performance, and just as importantly, the approach gave us confidence that growth would be sustainable rather than short-term.
