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Data &
Analytics

See further. Act sharper.

In a landscape where instinct isn’t enough, clarity from data is your competitive edge. Our Data & Analytics practice gives you the insight to act decisively: to measure what matters, track performance across every touchpoint and make sense of complex journeys.

We work with ecommerce brands that need to know what’s working, what’s wasting budget, and where the next opportunity lies. From board-level reporting to day-to-day decision support, we bring the clarity needed to unlock smarter growth.

WHAT WE DO

We help ambitious ecommerce brands turn data into decisions that drive growth.

Performance Reporting & Dashboards

Data-mapping and integrations for one source of truth that tells the commercial story, from media mix to margin impact.

Attribution & Journey Modelling

Full-funnel visibility across platforms, channels and devices. Confidence in where to invest

Analytics Audits & Implementation

Whether it’s GA4 or server-side tagging, we make sure your tracking is accurate, compliant and actionable.

KPI Development

Discover the key performance indicators that will help you identify your biggest opportunities across your entire funnel, backed by data.

Forecasting & Scenario Planning

Smarter decisions start with better questions. We help you model outcomes and plan with clarity utilising advanced forecasting models that factor in market changes, seasonality and brand awareness.

Our Approach

Commercial
Clarity

We measure what matters, not just what’s easy to track. Everything we do connects to your business goals.

Independent
Thinking

We’re tool-agnostic and outcome-first. Our advice is shaped by your strategy, not by software incentives.

From Insight
to Action

We don’t just deliver dashboards. We explain what the data means and what to do with it.

Built for
Everyone

From hands-on marketers to C-suite stakeholders, we tailor our outputs to drive alignment and clarity across your entire organisation. 

Our Technologies

Analytics Platforms

We can source and analyse data from GA4, Adobe Analytics, Mixpanel, BigQuery, Looker Studio and more.

Tag Management & Tracking

Experts in Google Tag Manager, server-side tagging, and data consent frameworks.

Attribution & CDPs

We use platforms like Segment, Triple Whale, and Fospha for attribution models you can trust.

FAQs

Do you work with GA4, or other analytics tools?

Yes. We’re tool-agnostic and experienced across GA4, Adobe Analytics, Mixpanel, Looker Studio and more. If there’s a custom setup you’re currently using, we’re more than capable of working within your current tech stack.

Can you audit and fix our existing setup?

Absolutely. We start with a no-nonsense audit to highlight gaps and deliver a clear fix plan, with recommendations we can implement within our data team or by leveraging our platform experts.

Do you build dashboards for different teams?

Yes; we tailor dashboards for marketing, product, leadership or investor needs. All with the right level of detail.

How do you handle data privacy and compliance?

We follow best practice for GDPR, consent management and server-side tagging. Your data stays secure, and your customers stay protected.

Do you support international measurement?

Yes. We help global brands get unified visibility, from cross-domain tracking to localised insights.

Will you help us tell the story to stakeholders?

Yes: that’s one of our biggest strengths. We help you turn metrics into momentum and build the business case for change in your organisation. We understand how to turn real data into a compelling story that reveals the big picture.

UX &
Design

Interfaces that guide. Journeys that convert.

When great ideas meet poor interfaces, opportunity is lost. That’s why our UX & Interface Design team create digital experiences that not only look the part but deliver meaningful results. We remove friction, increase conversion, and support scalable growth across ecommerce and lead-gen platforms.

UX lives at the intersection of research, design, engineering and performance. We combine behavioural data with hands-on user research to uncover what truly drives action, then use that insight to shape journeys that feel seamless and deliver measurable impact.

WHAT WE DO

We design user experiences and interfaces that drive performance, grounded in user behaviour and shaped by brand.

User Experience Design

Data-led journeys that anticipate user needs and remove friction on the path to purchase.

User Interface Design

Pixel-perfect visuals that reflect your brand and support conversion without distraction.

UX Research & Usability Testing

Moderated and unmoderated research using qualitative and quantitative methods to uncover user behaviour and validate design decisions.

UX Audits & Heuristic Reviews

Clear, actionable insight into what’s working, and what’s getting in the way, across your ecommerce site.

Conversion-Focused Prototyping

Interactive wireframes and testable prototypes that validate ideas before a line of code is written.

OUR APPROACH

Brand-Led
Thinking

Design choices that reflect who you are and build long-term recognition and trust.

Built for
Flow

Every layout and element serves the user, intuitive, logical, and seamless from start to finish.

Collaborative
by Design

We engage closely with brand, marketing and development teams to ensure alignment and cohesion.

Platform-Smart
Execution

We design with engineering in mind, creating systems that scale and experiences that stay consistent. We understand how design translates to code, and how to make it efficient to build, maintain and scale.

Our Technologies

Platforms

Shopify, Adobe Commerce, BigCommerce, and more: we design with platform realities in mind, not just best-case visuals.

CRO & UX Tools

From Hotjar to Contentsquare, we leverage insight platforms to bring data into every decision.

Prototyping & Design Systems

We use Figma, Adobe XD and custom design systems to speed delivery without sacrificing consistency.

Testimonials

WHAT OUR CLIENTS SAY:

  • The new site has everything we wanted. The team kept all of our goals in mind throughout, and we couldn’t be happier with the final product.

    Ross Lawrie
    Head of Digital and Marketing
  • Glass Atlas understood the importance of accessibility for our audience and translated that into a site that truly works for everyone. The result is more than a store: it’s a platform that reflects our mission and supports it every step of the way.

    Daphne Mavroudi-Chocholi
    Managing Director

FAQs

Do you only design ecommerce sites?

No. While ecommerce is a major focus, we also design lead generation and brand-led sites. Every project is shaped by user psychology, commercial context, and measurable goals.

Can you work with our in-house design or brand team?

Absolutely. We often extend internal teams, ensuring UX aligns with brand guidelines and business goals.

How do you measure success?

We track behavioural and commercial metrics, from conversion rate and bounce rate to funnel drop-offs and revenue per visit. We also measure design efficiency: time to build, ease of iteration, and reduction in support tickets.

Do you run user testing?

Yes. We run moderated and unmoderated testing to validate hypotheses, often before we commit designs to code.

Do you design for mobile-first?

Always. With mobile often accounting for over 70% of ecommerce traffic, it’s our baseline.

How does UX fit into your full-service offering?

UX is the connective tissue between brand, technology and marketing. It lays the foundation for scalable builds, brand-led storytelling and future optimisation, including CRO. It’s the glue between brand, technology and marketing. Great UX supports performance and reduces development rework.

CRM

Turn one-time buyers into lifetime customers

CRM isn’t just about retention. It’s how brands use email and SMS to unlock value from every contact, whether they’ve made a purchase, joined a list, or signed up through lead generation activity.

At Glass Atlas, our CRM strategies sit at the intersection of data, creative and commercial thinking. We design lifecycle programmes that drive repeat purchases, reduce churn and improve customer lifetime value. This helps brands grow more efficiently, not just faster.

For performance-focused brands, email and SMS are not standalone channels. They are critical levers for profitability. Whether you’re launching your first lifecycle journey or optimising a complex setup, we help you build systems that scale with your ambition.

WHAT WE DO

We create CRM strategies that drive engagement, loyalty, and revenue at every stage of the customer lifecycle.

Lifecycle Strategy Design

Define journeys, triggers, and content aligned to business goals, then bring them to life with purpose.

Platform Setup & Optimisation

We structure your CRM for performance with clean data, efficient automation and built-in compliance that supports deliverability and domain trust.

Audience Management & Segmentation

We integrate data from across your tech stack to build smarter segments. From cleaning lists to reducing licence costs, we focus on quality over quantity. This enables more relevant messaging and better performance across every flow.

Creative & Messaging

We balance brand and performance to create emails and SMS campaigns that get noticed, get opened, and drive action.

Retention Performance Analysis

No fluff, no guesswork. Just clear insights on what’s working, what isn’t, and what’s next.

Modular Service Options

Not every brand needs full-service from day one. Our modular approach offers a clear path forward with audits, setup, testing, and retainer programmes for sustained growth, all supported with campaign delivery and creative assets.

Our Approach

Growth That
Lasts

We don’t just chase repeat purchases: we design strategies that increase LTV and deepen brand affinity.

Smart
Segmentation

Audiences are built around behaviour, not assumptions. Every message is relevant, timely and effective.

No Black
Boxes

We’ll show you what we’re doing and why it works. We want you to understand the levers behind performance.

Brand +
Numbers

We treat CRM as both a commercial engine and a brand channel. Because every message shapes perception.

Full-Funnel
Alignment

CRM doesn’t sit in a silo. We connect it to paid, CRO, content and tech strategies, turning retention into a multiplier for acquisition and conversion.

Outcomes
Over Outputs

Where others focus on campaigns, we focus on impact. Every activity maps to metrics that matter; repeat rate, retention ROI, and revenue per send.

Our Technologies

CRM Platforms

We work across Klaviyo, Dotdigital, Ometria and more. We always select the platform that best fits your growth model.

Analytics & Attribution

GA4, Looker Studio and bespoke dashboards to track true CRM impact beyond just open rates.

FAQs

Do you only work with specific CRM platforms?

No; we’re platform agnostic. We’ll recommend what fits your goals, not ours.

Can you audit our existing setup?

Yes. We regularly assess current CRM performance, uncover gaps, and build practical action plans.

What kind of team will we work with?

You’ll get strategists, creatives, analysts and platform specialists, all under one roof.

How long does it take to see results?

We typically deliver measurable improvements within 6–12 weeks, depending on complexity.

Can you help with content, too?

Absolutely. We write, design and test emails with a performance and brand lens.

How do you measure success?

We focus on lifetime value, retention rate, and ROI, plus deeper brand metrics like engagement and sentiment.

How does CRM contribute to our wider marketing efficiency?

It helps you do more with less. We improve the ROI of acquisition by capturing more first-party data, increasing repeat revenue, and reducing your reliance on paid reacquisition.

CRO

Turn traffic into traction.

Getting more traffic is only valuable if it leads to meaningful outcomes. Conversion Rate Optimisation bridges the gap between acquisition and action, turning visitors into customers and insight into strategic advantage. It lifts the value of your traffic while creating evidence for smarter decisions across product, performance, and platform.

At Glass Atlas, we see CRO not as a siloed tactic, but as a cross-functional growth lever. It supports campaign efficiency, powers UX decision-making, and enables lean, low-risk experimentation, helping you test and learn fast before committing resources to full-scale builds or product changes.

Whether you’re chasing incremental gains or rethinking underperforming journeys, we bring structure, clarity and commercial sharpness to every test, helping your business move faster, learn more, and grow smarter.

WHAT WE DO

Our CRO work lifts the value of your traffic: increasing ROI, AOV and conversion rates without raising media spend.

CRO Strategy & Planning

Roadmaps that prioritise commercial impact, focused on pages and journeys that matter most.

On-Site Experimentation

From A/B testing to multivariate analysis, we test ideas that drive action, not guesswork.

Behavioural Insight & Analysis

Data-backed reviews of user friction and drop-off points, mapped against revenue opportunity.

User Research & Testing

From surveys to moderated testing, we gather real user insight to remove friction and sharpen the UX.

Design Testing

We test creative options and content variations to uncover what resonates, even before full development.

Landing Page Optimisation

High-impact, conversion-focused pages tailored to specific traffic sources or campaign goals.

CRO Programme Management

An ongoing, structured programme of testing, learning and improvement, delivered at pace. Designed to run alongside marketing and dev sprints, our testing programmes are low-disruption and high-return, aligning growth targets with technical feasibility.

Our Approach

Outcomes
First

We focus on revenue, ROI and contribution margin, not just statistical wins.

Rigorous
Testing

Grounded in discovery, backed by data, and quality assured for performance. Every test is part of a bigger picture: an ongoing roadmap of experiments designed to unlock growth, not chase wins.

Joined-Up
Thinking

Our CRO work links directly to your brand, performance and UX roadmap — never in isolation. It supports your campaigns and retention strategies to maximise return.

Strategic
Clarity

We help you say no to the wrong tests, and yes to the ones that move the needle.

Always-On
Optimisation

We adopt a continuous testing approach: insight, hypothesis, test, learn… again and again.

Implementation
Confidence

Our tests are built to integrate smoothly, deployed via your preferred tag manager or framework, and QA’d to avoid disruption.

Board-Ready
Reporting

We translate results into commercial language your board will understand, focusing on what changed, why it mattered, and where to go next.

Our Technologies

Testing & Experimentation Platforms

Experienced with platforms including Monetate, Webtrends Optimize, VWO, Convert, and Optimizely.

Analytics & Behaviour Tools

We use GA4, Hotjar, Clarity and beyond to surface the signals that matter.

Platform-Agnostic Delivery

We run CRO programmes across Shopify, BigCommerce, Adobe Commerce and headless builds.

In-House Testing Platform

We offer access to our group-managed A/B testing environment for faster setup and lower cost at scale.

Testimonials

WHAT OUR CLIENTS SAY:

  • Glass Atlas have taken the time to really understand our business, and we’re seeing positive performance on key business metrics as a result. They have taken a data-led approach to strategic changes and recommendations, and this has paid dividends for us.

    James O’Shea
    Marketing Director

FAQs

How do you prioritise what to test?

We use a blend of commercial impact, traffic volume and user data to focus testing where it will make the biggest difference.

What platforms do you run CRO tests on?

We’re platform agnostic, working across Shopify, Adobe, BigCommerce and headless builds. We can run CRO tests on virtually any platform.

Can you work alongside our in-house UX team?

Yes. We often slot into existing teams as a strategic and analytical testing partner.

Do you offer one-off CRO audits?

Yes, though we typically recommend a rolling programme to drive sustained improvement.

Do you offer one-off CRO audits?

Yes, though we typically recommend a rolling programme to drive sustained improvement.

What kind of uplift should we expect?

It depends on your baseline and testing maturity, but our CRO programmes typically return 3–10x ROI.

How long before we see results?

Many experiments show impact within weeks, but meaningful uplift compounds over a 3–6 month cycle.

Will CRO slow down our site or interfere with our codebase?

No. We deploy lightweight experiments using performance-conscious tools and follow strict QA processes to keep site speed and experience unaffected.

How do you report outcomes to senior stakeholders?

We provide executive-ready reports with clear metrics, learnings and recommendations, making it easy to promote wins and secure buy-in for future testing.

Can CRO work for smaller budgets or low-traffic sites?

Yes. We offer modular packages including preference testing, UX audits and monthly insights for brands not yet ready for full A/B testing. We can scale up as your traffic and team grow.

Maintenance
& Support

Keep your site sharp. Keep performance moving.

Maintenance isn’t just about fixing what’s broken. It’s about staying ahead of the issues that cost you revenue, because when you’re trading at scale, every second counts.

At Glass Atlas, maintenance is not an afterthought. It’s how we protect the integrity of your tech stack, reduce pressure on internal teams, and support sustainable growth.

Our Maintenance & Support services give you peace of mind. With us, you get expert eyes on your platform, proactive fixes, stable infrastructure, and clear accountability when things go wrong. From hosting environments to platform updates and incident response, we keep your commerce engine running smoothly, so your team can focus on what moves the needle.

WHAT WE DO

We provide proactive support and issue resolution to keep your commerce platform secure, stable, and high-performing.

Proactive Site Maintenance

Ongoing platform monitoring and preventative maintenance that improves speed, reliability, and uptime.

Priority Issue Resolution

Clear SLAs and direct access to senior engineers for critical bugs, broken flows or unexpected errors.

Performance Monitoring & Alerting

We track core metrics like site speed, uptime and checkout health, flagging and fixing issues before they affect revenue.

CMS & Platform Updates

Regular patching, plugin updates and version control with full regression testing and rollback plans.

Hosting Oversight

We work directly with your hosting provider or manage the relationship to ensure stability, scalability and recovery readiness.

Our Approach

Solid Engineering,
Always

Support without shortcuts. We rely on engineering depth, not workarounds.

Business-First
Thinking

We triage based on commercial impact, fixing what matters most to performance and revenue first.

Total
Visibility

You’ll always know what’s being monitored, who’s on call, and what’s being fixed. No black boxes.

Fast,
Not Frantic

Speed with structure. Issues are escalated fast but handled calmly, with a plan.

Our Technologies

Platform Agnostic

We support Shopify, Adobe Commerce, BigCommerce, and custom builds with equal precision.

Monitoring & Tooling

From New Relic and Sentry to StatusCake and Pingdom, we configure tools around your thresholds.

Infrastructure Partners

We work closely with hosting providers and infrastructure teams to keep environments secure and stable.

Testimonials

WHAT OUR CLIENTS SAY:

  • We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.

    Jonathan Bracewell
    Group Head of Marketing, J Parker's
  • Glass Atlas helped us bring our heritage brand into a modern eCommerce environment without losing what makes Dubarry unique.

    Marc O'Donnell
    Head of eCommerce

FAQs

Do you offer 24/7 support?

Yes. We offer a range of support SLAs, including out-of-hours cover for high-volume brands.

Can you support a site you didn’t build?

Most often, yes. We’ll conduct a technical audit first to understand the risk profile and ensure we can add value.

What happens if something breaks?

You’ll have a clear escalation path and direct access to our support team. We fix issues fast and follow up with root cause analysis.

Do you offer retainers or ad-hoc support?

We offer both. Most clients prefer a monthly retainer for prioritised support and roadmap continuity.

Can you support international sites?

Yes. We support global brands across multiple regions and storefronts, including localisation and compliance needs.

How fast is your response time?

Response time depends on your SLA, but in urgent cases, we act immediately. And we always communicate clearly about timelines.

Do you provide reporting?

Yes. You’ll get monthly maintenance reports and incident logs that summarise fixes, changes and outcomes.

Systems
Integrations

Built to connect. Ready to scale.

In ecommerce, friction costs more than just time: it costs sales, trust, and growth.

Our integration services remove that friction. Whether you’re battling legacy tech, introducing new tools, or unifying your stack post-M&A, we design integration solutions that mirror your business logic, not just your data structure.

From order management to inventory sync, CRM to personalisation, we ensure your data flows cleanly and your teams move faster. Because transformation doesn’t just happen on the surface. It’s in the invisible connections that hold everything together.

WHAT WE DO

We connect commerce-critical systems to reduce friction, increase visibility, and unlock performance.

Platform & System Integrations MARKETING

Connect ecommerce platforms with ERPs, CRMs, OMSs, PIMs, finance systems and more, tailored to your business processes.

API Architecture & Middleware Design

Design and implement secure, scalable APIs and middleware layers to support modular infrastructure and future growth.

Custom App Development

When off-the-shelf doesn't fit, we build a bridge from scratch. We can make bespoke apps to connect, sync, or extend your systems.

Maintenance & Monitoring

Proactive monitoring, alerting and support to prevent downtime and ensure every connection delivers value. Because it’s not just about building; it’s about backing what we build.

Integration Audits

Identify bottlenecks, redundancies and risk with a clear action plan for optimisation.

Workflow Automation Enablement

Automate repetitive processes across systems and free up your teams to focus on growth, not admin.

OUR APPROACH

Engineering
First

Secure, scalable, documented: built to last, not just go live.

Platform-Agnostic
Advice

We recommend what’s right for your business, not what’s easiest for us.

Commercial
Clarity

Every integration must serve a clear operational or customer value.

No Hidden
Complexity

We explain our approach simply and transparently, so you can make decisions with confidence.

Built for the
Long Haul

Your stack may evolve. We design integrations that evolve with it.

Resilient by
Design

We scope dependencies early, test rigorously, and design for change, so your stack can scale without breaking.

OUR TECHNOLOGIES

Commerce Platforms

Shopify, BigCommerce, Adobe Commerce, and custom-built systems.

Back-End Systems

ERP, CRM, OMS and PIM solutions including NetSuite, MS Dynamics, Salesforce, Linnworks and more.

Middleware & iPaaS

Patchworks, Celigo, custom Node.js middleware, and other integration platform-as-a-service tools.

Data & Tagging

GA4, server-side tagging, event streaming, attribution and analytics layer support.

Testimonials

WHAT OUR CLIENTS SAY:

  • We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.

    Jonathan Bracewell
    Group Head of Marketing
  • Glass Atlas helped us bring our heritage brand into a modern eCommerce environment without losing what makes Dubarry unique.

    Marc O'Donnell
    Head of eCommerce

FAQs

Can you integrate with our ERP / CRM / OMS / finance system?

Yes. We work across a wide range of platforms, from NetSuite to MS Dynamics, Salesforce to SAP, as well as legacy back-office systems. We scope each integration to your specific requirements.

Can you handle both custom integrations and iPaaS solutions?

Absolutely. We’ll evaluate what makes most sense based on your data model, scalability needs, and commercial priorities.

How do you avoid business disruption during integration projects?

We plan meticulously: with sandboxes, staged deployments, and rollback plans. Uptime, continuity and data integrity are non-negotiable.

We’re planning to replatform. Can you help with our integration strategy?

Yes. We can work alongside our wider technology team to ensure integration is planned from day one.

What happens if something breaks post-launch?

We offer best-in-class support and monitoring options, and our work is always documented and built with maintainability in mind.

Do you offer integration audits of existing systems?

Yes. We always assess risk, efficiency and stability, then provide a prioritised action plan.

How do you work with in-house dev teams?

We’ll always work collaboratively with your development team. We’ll match your preferred workflows, support knowledge transfer, and augment capacity where needed.

Can you help us assess whether a tool is worth integrating?

We can. We’ll help you weigh cost, benefit and complexity to ensure it’s worth the effort.

Adobe
Commerce

Handle complexity. Deliver certainty.

Adobe Commerce (formerly Magento) still powers some of the most complex and customised ecommerce experiences on the web. But unlocking its full potential takes more than code. It takes technical depth, commercial clarity and the kind of engineering discipline that turns sprawling requirements into something that just works.

At Glass Atlas, Adobe Commerce is one of the platforms we know best. Whether you’re maintaining a legacy build or considering a new deployment, we work with you to define a smarter path forward: balancing flexibility with performance, and transformation with control.

This is where we shine: making sense of legacy complexity, unblocking growth bottlenecks, and delivering robust builds for businesses that need reliability and scale without compromise. Our focus is on long-term partnership, not one-off projects. That means aligning with your team and your KPIs, from technical stability to top-line revenue growth.

WHAT WE DO

We deliver dependable Adobe Commerce solutions designed to scale, integrate, and perform.

Platform Audits & Rescue Projects

We deep-dive into your existing Adobe Commerce setup to stabilise performance, improve efficiency, and restore confidence — fast.

New Builds & Replatforming

Whether you’re migrating from another platform or starting fresh, we co-architect custom Adobe Commerce builds that prioritise your commercial goals.

Support & Maintenance

Ongoing site support and optimisation to keep your Adobe Commerce site secure, scalable and lightning fast. From patching and upgrades to uptime monitoring.

Systems Integration

We connect Adobe Commerce with your ERP, PIM, CRM and fulfilment platforms, creating end-to-end workflows that reduce friction and data duplication.

Commerce UX & CRO

We combine UX best practice with conversion science to design front-end experiences that convert. Backed by data, not just design flair.

Data, Analytics & Growth Marketing MARKETING

Post-launch, we help activate performance through analytics, personalisation and integrated digital marketing.

Technical Discovery & Solution Architecture

Before anything begins, we shape the right technical blueprint based on business objectives, complexity and ROI potential.

Migration Made Easy MARKETING

We’ve migrated hundreds of stores onto Adobe Commerce. We preserve key data, protecting SEO, and mitigating risk with a structured, transparent process.

Our Approach

Partnership-Driven
Strategy

We don’t just deliver briefs; we co-create roadmaps. Your business goals shape every phase of the project.

Engineering
First

Solid architecture, clean code and thoughtful infrastructure planning sit at the heart of every Adobe project. We don’t patch over problems; we solve them properly.

Commercial
Clarity

We’ll never recommend a rebuild unless it’s commercially justified — and we’ll show you why, either way. Everything ladders up to growth, ROI or operational efficiency.

No-Nonsense
Governance

Timelines, risks and dependencies are mapped early and managed tightly. We track the detail so you can focus on the outcome.

Cross-Team
Alignment

From IT to Marketing to Trading, we engage all key functions, making sure your project gets buy-in and sticks the landing.

Platform
Agnostic

We don’t just work on Adobe; we also work across Shopify, BigCommerce and more. Our advice is led by what’s right for your business, not internal incentives.

Our Technologies

Platforms

Certified Adobe Commerce developers with deep experience across Magento Open Source and Adobe Commerce Cloud. We also work with Shopify and BigCommerce.

Middleware & Integrations

Partners with Patchworks, VL OMNI and custom integration tooling to unify back-end systems and third-party apps.

Performance & Monitoring

Tools like New Relic, Cloudflare, and bespoke dashboards to keep your Adobe store running smoothly and transparently.

Hosting & Infrastructure

From Adobe Commerce Cloud to AWS and managed hosting partners, we design for scale, uptime, and flexibility.

FAQs

Do you only work on Adobe Commerce?

No. We’re platform agnostic and often compare Adobe against Shopify and BigCommerce to help clients choose what’s right for them.

Is Adobe Commerce still worth investing in?

For large, custom, multi-store or international brands: absolutely. It still offers flexibility others can’t match, but only if handled properly.

Can you take over our current site?

Yes. We’ll start with a forensic audit to understand what’s working, what’s fragile and where we can improve performance. If we think it’s stable and sound, we’ll say so.

How long do Adobe Commerce builds take?

Timelines vary based on complexity. A well-scoped rebuild typically ranges from 3 to 6 months, depending on the size of your site. We’ll work with you to phase rollout for minimal disruption.

Can you support headless Adobe Commerce setups?

Yes. We’ve integrated Adobe with headless CMS platforms like Contentful, Storyblok and bespoke front-end layers using frameworks like React and Vue.

What if I’m not sure Adobe is right for us?

That’s what discovery is for. We’ll help you assess requirements against all viable platforms and outline the trade-offs, so you can move forward with confidence.

How do you manage stakeholder expectations across IT, Marketing and Commercial teams?

We bridge the gap. We know what matters to each audience and make sure every requirement is understood, then translated into a delivery plan that everyone signs off on.

Do you support multi-store and international setups?

Yes. Adobe Commerce excels here, and so do we. We’ve built multi-language, multi-region and multi-currency solutions with nuanced tax, fulfilment and compliance needs.

BigCommerce
Development

Open SaaS. Open potential.

BigCommerce is a powerful platform for scaling brands: flexible, dependable and built for performance. At Glass Atlas, we make it work even harder. Whether you’re migrating from legacy tech or pushing into new markets, our BigCommerce solutions are engineered to support scale, complexity and real commercial growth.

Recognised as BigCommerce Partner of the Year (UK), we bring deep expertise across B2B Edition, multi-storefront builds and complex integrations. We support ambitious brands across all industries, from retail to B2B and more.

WHAT WE DO

We build and optimise BigCommerce storefronts for ambitious, growth-minded brands.

Replatform with Confidence

Leave legacy systems behind with a tailored migration plan that prioritises continuity and ROI.

B2B Ready

From customer groups to pricing rules, we tailor BigCommerce B2B Edition for operational success.

Composable Commerce

For brands needing headless flexibility, we build API-driven solutions that play well with your wider tech stack.

Optimisation & Enhancements

Iterative improvements to performance, UX and functionality based on data, not guesswork.

Site Audits & Rescue Projects

For when things don’t go to plan: we step in, stabilise, and optimise.

Post-Launch Partnership

Launch is just the beginning. We provide ongoing support, iteration, and strategic input to keep your site evolving with your business.

OUR APPROACH

Platform-first,
not platform-bound

We work with BigCommerce because it works. But we recommend it only when it’s the right fit.

Engineering
with intent

Every line of code, every configuration choice is grounded in long-term business impact.

Dependable
delivery

We don’t overpromise. We ship what we say we will: properly tested and performance-ready.

Transformation,
without the chaos

Our replatforming plans are clear, commercially sound and rigorously project-managed.

Our Techologies

Platforms

We’re a BigCommerce Elite Partner. Experience across B2B, multi-storefront, and international setups.

Headless & APIs

We build composable architectures when needed, using BigCommerce’s API-first approach.

Infrastructure & Hosting

Scalable and secure setups using BigCommerce’s native stack or hybrid models.

Testimonials

WHAT OUR CLIENTS SAY:

  • We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.

    Jonathan Bracewell
    Group Head of Marketing

FAQs

Is BigCommerce the right platform for our business?

We’ll help you answer that honestly. If it’s not the right fit, we’ll say so. Thankfully, we’re highly experienced in many of the top eCommerce platforms, including BigCommerce and Adobe Commerce, so whichever is right for you, we can help.

Can you help with custom integrations or headless builds?

Yes: we have deep experience with API integrations and composable architecture.

Do you handle full migrations?

Yes. From planning and data migration to launch and optimisation, we can handle your migration to or from BigCommerce.

What if we’re already on BigCommerce?

We offer audits and rescue projects to stabilise and improve underperforming sites. Our platform-agnostic approach means that regardless of the platform you’re on, we can help get you back on track.

How long does a typical BigCommerce build take?

Typically 10–16 weeks, depending on scope. We define a roadmap upfront and stick to it.

What makes you different from BigCommerce-only agencies?

We don’t just build BigCommerce stores; we help you decide whether it’s the right platform in the first place. If it is, we’ll deliver the kind of integrated, future-ready solution that drives real commercial results. If it’s not, we’ll say so before you waste budget.

Will you challenge our brief?

Yes, and that’s a good thing. If we spot an easier, better or more cost-effective way to meet your objectives, we’ll raise it. We’re here to deliver what’s right, not just what’s written.

What if we’ve had a bad experience replatforming in the past?

You’re not alone. Many of our BigCommerce clients come to us after a failed or underwhelming build. We’ll stabilise what’s there, restore trust in the platform, and move things forward with clear communication and proper engineering.

Shopify
Development

Future-proof builds on the world’s number one commerce platform

For brands that move fast and think big, Shopify offers a modern, design-led foundation that scales with ambition. But making it work at pace, without compromising on performance, demands more than a cookie-cutter site. It takes commercial clarity, sharp execution and an eye for brand detail. That’s where we come in.

At Glass Atlas, we help challenger and established brands unlock the full potential of Shopify and Shopify Plus. Whether you’re launching, replatforming or levelling up, we design and build commerce experiences that go beyond just looking good: they sell, scale and deliver lasting returns.

WHAT WE DO

We design and build elevated Shopify experiences that combine brand, speed and commercial impact.

Shopify Store Design & Development

Design-rich, high-converting storefronts built to reflect your brand and drive results.

Theme Customisation & Performance Engineering

Custom code where it matters, performance optimised from the ground up.

Shopify Plus Enablement

Architecture, setup and scale strategies for growing brands ready to step up.

Platform Migration to Shopify

From legacy platforms to Shopify without the headaches: full data, SEO and UX continuity.

Checkout Customisation with Shopify Functions

Advanced configuration of promotions, shipping logic and payment flows using Shopify’s latest extensibility features.

App Strategy & Custom App Development

We help you balance off-the-shelf convenience with custom control, building private apps where it adds real value.

Headless Builds & Storefronts

When flexibility demands it, we deliver decoupled front ends using Hydrogen, React or Next.js, integrating with content tools like Contentful and Sanity.

Shopify B2B Enablement

We implement Shopify’s native B2B tools, including company accounts, price lists and custom catalogues, and help businesses tailor Shopify to fit modern wholesale needs.

Ongoing Shopify Support & Optimisation

From conversion tuning to internationalisation and performance at scale, we help brands keep evolving.

OUR APPROACH

Brand
First

We don’t just build what works: we build what resonates. Because your brand is your edge.

Engineered
for Growth

Our Shopify builds are tuned for performance from day one, with speed, UX and conversion at the core.

Right-Sized
Solutions

From Shopify Startups to Shopify Plus, we fit the platform to the commercial need, not the other way round.

Enterprise-Grade
Workflows

From version control and QA to staging and structured deployments, we reduce risk and move fast with confidence.

No Short Cuts

We do things properly. Fast doesn’t mean rushed, and slick doesn’t mean shallow. It means making the right choices with nothing wasted.

Our Technologies

Headless & Content

We work with tools like Contentful, Shogun and Sanity to enable design freedom and content agility.

Analytics & Integration

From GA4 and Shopify Analytics to Klaviyo, Gorgias and custom APIs, we connect what matters.

Testimonials

WHAT OUR CLIENTS SAY:

  • Glass Atlas helped us bring our heritage brand into a modern eCommerce environment on Shopify without losing what makes Dubarry unique.

    Marc O’Donnell
    Head of eCommerce
  • The new Shopify site has everything we wanted, allowing us to take control of our content and target international audiences from a single platform. We couldn’t be happier with the final product.

    Ross Lawrie
    Head of Digital and Marketing
  • Working with Glass Atlas has been such a positive experience. While this large-scale transition felt overwhelming at first, the team worked closely with us throughout to make sure all of our needs were met.

    Nigel Curmi
    CTO, Hudson Holdings

FAQs

Is Shopify right for my business?

It’s a great question, and we’ll give you a straight answer. If it is, we’ll help you make the most of it. If not, we’ll say so. We’re transparent about the platform decision. Shopify is ideal for fast-moving brands that want speed to market, robust hosting and beautiful design. But it’s not always right for highly complex B2B models, edge-case integrations or deep custom logic. Whatever your requirements, we’ll help you find the platform that works for you.

Do you only work with Shopify?

No. We’re platform agnostic: we also work on large projects for BigCommerce and Adobe Commerce, among other platforms. But we’re a Shopify Partner for a reason: we know how to make it work.

Can Shopify handle enterprise-level businesses with high traffic and complex catalogues?

Yes. We’ve built stores with tens of thousands of SKUs and high-volume traffic. Shopify Plus supports robust caching, scalable infrastructure and performance best practices.

Can you migrate us to Shopify from another platform?

Yes. We handle the data, SEO and content continuity to keep things smooth.

What if we need something Shopify doesn’t support out of the box?

We engineer solutions that go beyond themes, from private apps to API-level integrations and checkout extensions.

Do you offer ongoing support?

Absolutely. Whether it’s monthly retainer or ad-hoc help, we offer technical and commercial support post-launch.

How do you measure success post-launch?

We focus on performance metrics that matter: revenue, conversion rate, AOV, CLV and operational efficiency.

Who will we be working with?

You’ll have access to senior technical leads, project managers and certified Shopify developers, not just account handlers.

How long does a Shopify project typically take?

That depends on the scope, but typical builds range from 8 to 16 weeks. We’ll scope it clearly at the start.

Do you support international expansion?

Yes. Multi-region builds, localised currencies and language setup are all part of our toolkit.

Can Shopify handle high traffic and complex catalogues?

Yes. We’ve built stores with tens of thousands of SKUs and high-volume traffic. Shopify Plus supports robust caching, scalable infrastructure and performance best practices.

What if we’re considering a headless approach?

We’ll help you assess the trade-offs. If flexibility, design freedom or developer control is a priority, we can deliver fully headless builds that integrate seamlessly with Shopify.

Performance
Creative

Design that delivers. Creative that converts.

In a world of scrolls, skips and swipes, great creative assets are your brand’s first and often only chance to make an impact. Performance Creative is where strategy meets storytelling: built not for galleries, but for growth.

At Glass Atlas, we create scroll-stopping, sales-driving assets engineered for impact. Our creative is fast-loading, format-specific, and rigorously tested, whether fuelling thumb-stopping Paid Social, amplifying Programmatic reach, or elevating Shopping performance.

This isn’t volume for volume’s sake. It’s work that respects your brand and delivers against your commercial objectives.

WHAT WE DO

We produce commercially-minded creative that connects brand expression with performance outcomes.

Creative Strategy & Brief Development

We shape creative direction around data, platform insights and campaign goals; ideal for busy in-house teams.

Paid Social Creative

Assets built for Meta, TikTok, Pinterest and beyond. Designed to stop the scroll and drive action.

Display & Programmatic Assets

Static and motion formats for Google Display, YouTube, and Programmatic platforms designed for reach, relevance and resonance.

Shopping & Feed Asset Enhancements

Product overlays, UGC-style tests and visual optimisations to drive click-through from Shopping and PMax campaigns.

Motion, Video & UGC-Style Content

Lightweight motion, cutdowns and creator-led concepts for paid placements that demand attention.

Variant Testing & Creative Iteration

Structured testing plans across formats, messages and CTAs to uncover what performs best — and scale it fast.

OUR APPROACH

Creative for
Context

We design for where and how people engage: platform-native formats, pace-appropriate motion, and channel-specific specs.

Informed by
Insight

Every creative decision is shaped by performance data, strategic goals and audience behaviour, not hunches.

Scalable
Systems

We build asset libraries, templates and localisation-ready variants that scale across markets and media.

Strategically
Integrated

Creative doesn’t sit in isolation. It’s briefed, delivered and optimised in sync with media plans across Paid Social, Programmatic and Shopping.

OUR TECHNOLOGIES

Creative & Motion Tools

We’re fully enabled in Adobe Suite, Figma, After Effects, Confect.io, and more.

Testing & Automation

Meta Creative Hub, Google Ads Creative Studio, MVT tools and dynamic asset optimisation platforms.

FAQs

Who creates the creative assets?

All creative is produced by our in-house team of performance-focused designers and motion specialists, briefed and directed by senior strategists.

Can you work from loose briefs?

Absolutely. We often shape creative strategy in collaboration with clients who need speed, clarity or upstream support.

Do you offer video and motion design?

Yes. We create cutdowns, animations and UGC-style motion assets optimised for Meta, YouTube, TikTok and more.

How do you test creative performance?

We structure variant testing around clear hypotheses, track results across placements and iterate fast. We use both native tools and third-party testing platforms.

Can you adapt work across global markets?

Yes. We localise messaging, formats and visual cues across languages and regions, without diluting brand consistency.

How do you ensure brand consistency?

We work with your brand team and guidelines from day one, and build templated systems where needed to ensure compliance across assets.

Can I see performance data by creative variant?

Yes. We provide reporting at asset-level to help you understand what’s working, and where to invest next.