Data &
Analytics


See further. Act sharper.
In a landscape where instinct isn’t enough, clarity from data is your competitive edge. Our Data & Analytics practice gives you the insight to act decisively: to measure what matters, track performance across every touchpoint and make sense of complex journeys.
We work with ecommerce brands that need to know what’s working, what’s wasting budget, and where the next opportunity lies. From board-level reporting to day-to-day decision support, we bring the clarity needed to unlock smarter growth.
WHAT WE DO
We help ambitious ecommerce brands turn data into decisions that drive growth.
Performance Reporting & Dashboards
Data-mapping and integrations for one source of truth that tells the commercial story, from media mix to margin impact.
Attribution & Journey Modelling
Full-funnel visibility across platforms, channels and devices. Confidence in where to invest
Analytics Audits & Implementation
Whether it’s GA4 or server-side tagging, we make sure your tracking is accurate, compliant and actionable.
KPI Development
Discover the key performance indicators that will help you identify your biggest opportunities across your entire funnel, backed by data.
Forecasting & Scenario Planning
Smarter decisions start with better questions. We help you model outcomes and plan with clarity utilising advanced forecasting models that factor in market changes, seasonality and brand awareness.

Our Approach
Commercial
Clarity
We measure what matters, not just what’s easy to track. Everything we do connects to your business goals.
Independent
Thinking
We’re tool-agnostic and outcome-first. Our advice is shaped by your strategy, not by software incentives.
From Insight
to Action
We don’t just deliver dashboards. We explain what the data means and what to do with it.
Built for
Everyone
From hands-on marketers to C-suite stakeholders, we tailor our outputs to drive alignment and clarity across your entire organisation.
Our Technologies
Analytics Platforms
We can source and analyse data from GA4, Adobe Analytics, Mixpanel, BigQuery, Looker Studio and more.
Tag Management & Tracking
Experts in Google Tag Manager, server-side tagging, and data consent frameworks.
Attribution & CDPs
We use platforms like Segment, Triple Whale, and Fospha for attribution models you can trust.
FAQs
Do you work with GA4, or other analytics tools?
Yes. We’re tool-agnostic and experienced across GA4, Adobe Analytics, Mixpanel, Looker Studio and more. If there’s a custom setup you’re currently using, we’re more than capable of working within your current tech stack.
Can you audit and fix our existing setup?
Absolutely. We start with a no-nonsense audit to highlight gaps and deliver a clear fix plan, with recommendations we can implement within our data team or by leveraging our platform experts.
Do you build dashboards for different teams?
Yes; we tailor dashboards for marketing, product, leadership or investor needs. All with the right level of detail.
How do you handle data privacy and compliance?
We follow best practice for GDPR, consent management and server-side tagging. Your data stays secure, and your customers stay protected.
Do you support international measurement?
Yes. We help global brands get unified visibility, from cross-domain tracking to localised insights.
Will you help us tell the story to stakeholders?
Yes: that’s one of our biggest strengths. We help you turn metrics into momentum and build the business case for change in your organisation. We understand how to turn real data into a compelling story that reveals the big picture.