Affiliate
Marketing
Our Partner Network. Your Growth Engine.
Affiliate partnerships offer performance without the upfront gamble. But scaling a programme that delivers takes more than just a network login and a few discount codes. It requires strategy, precision, and ongoing optimisation.
At Glass Atlas, we build affiliate ecosystems that grow sustainably, protect brand integrity, and turn your partnerships into a revenue-driving channel.
We work with brands ready to move beyond passive programmes and turn affiliates into a proactive lever for growth, efficiency, and long-term ROI.
WHAT WE DO
We build performance-led affiliate programmes that scale with control and clarity.
A Full-Funnel Affiliate Approach
We design programmes that mirror the modern buying journey, from first impression to final conversion. It’s not just about finding partners; it’s about aligning them to intent, sequencing touchpoints, and engineering the best path to purchase.
Affiliate Programme Strategy
From market analysis to partner mix, we design programmes built around your commercial goals, not just the latest trends.
Partner Recruitment & Development MARKETING
We identify and secure the right mix of partners to match your funnel design: cashback, voucher, content, influencers, and more. Then we do the hard yards of building relationships and keeping high-performers engaged.
Programme Management & Compliance
End-to-end support to ensure consistent performance, compliance, and optimisation. We include fraud protection, brand bidding enforcement, and attribution governance.
Incentive, Commission & Incrementality Planning
Smart commission structures that reward performance, drive incremental value, and scale profitably, anchored in margin and customer lifetime value.
Performance Audits & Strategic Roadmaps MARKETING
We audit existing setups with a clear eye on maturity, waste, and opportunity. Then we build a roadmap to evolve your programme in phases, both domestically and internationally.
Our Approach
Outcome
First
Every recommendation is anchored in business impact: revenue, margin, new customer growth, and cost of sale.
Brand-Led,
Not Just Channel-Led
We protect your brand while expanding its reach, ensuring every partnership reflects your values and positioning.
Network Neutral,
Platform Fluent
We’re not tied to any single network. We choose what fits best, and we implement and optimise for performance, not commissions.
Cross-Channel
Cohesion
We design affiliate programmes that complement your wider paid media mix, minimising overlap with PPC, CRM and retargeting for true incrementality.
Senior Strategy,
Scalable Delivery
All affiliate strategies are led by senior specialists, with delivery support scaled to suit your budget and ambition. Whether fully outsourced or co-managed, quality doesn’t vary.
Our Technologies
Networks & Platforms
We work across all major affiliate platforms, including Partnerize, Rakuten, Impact, Awin, and CJ.
Tracking & Analytics
We ensure performance transparency with accurate attribution via GA4, Looker Studio, server-side setups and cross-channel de-duplication frameworks.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
With their help, we were able to navigate the complexities of modern user journeys and get Trtl products in front of new audiences that will one day be brand advocates.
The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
With their help, we were able to navigate the complexities of modern user journeys and get Trtl products in front of new audiences that will one day be brand advocates.
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The Glass Atlas team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.
Stuart MiddlemissChief Commercial Officer
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With their help, we were able to navigate the complexities of modern user journeys and get Trtl products in front of new audiences that will one day be brand advocates.
Matthew ParishChief Operating Officer
FAQs
Do you manage affiliate programmes in-house or through networks?
We do both. We’ll work within your preferred platform or help you choose the best one for your goals.
Can you audit our existing affiliate activity?
Yes. We offer straightforward audits that pinpoint inefficiencies, assess incrementality and unlock untapped opportunities.
How do you measure success?
We focus on commercial KPIs: revenue, cost of sale, new customer acquisition, margin and partner performance. We also track incrementality and ROI uplift.
Do you work with influencers or just affiliates?
Both, but only where it makes commercial sense. We integrate creators into affiliate frameworks where they drive measurable value.
What’s your minimum budget to get started?
We typically work with brands spending at least £5,000 per month on affiliate activity, but we scale teams and scope based on opportunity and ambition.
Can you integrate affiliate reporting into our existing dashboards?
Yes. We build reporting setups that slot seamlessly into your broader performance reporting, including de-duplication modelling.
How quickly can you deliver results?
Affiliate channels tend to ramp over 2–4 months, but performance improvement from audits or partner optimisation can be seen faster. We’ll scope it clearly upfront.
Will we have access to senior strategists?
Yes. All strategies are led by senior affiliate experts. Execution may be supported by a wider team, but oversight and guidance remain at the highest level.
EXPLORE MORE FROM
GLASS ATLAS
Paid Social
Platform-specific strategies paired with creative that stops the scroll and drives action.
PPC & Shopping
Commercially driven, ruthlessly efficient campaigns that turn intent into ROI.
Performance Creative
Ad assets designed for scroll speed, consistency and conversion.
Programmatic
Smart audience targeting at scale, using automation and real-time data to drive efficient reach.