Performance
Creative
Design that delivers. Creative that converts.
In a world of scrolls, skips and swipes, great creative assets are your brand’s first and often only chance to make an impact. Performance Creative is where strategy meets storytelling: built not for galleries, but for growth.
At Glass Atlas, we create scroll-stopping, sales-driving assets engineered for impact. Our creative is fast-loading, format-specific, and rigorously tested, whether fuelling thumb-stopping Paid Social, amplifying Programmatic reach, or elevating Shopping performance.
This isn’t volume for volume’s sake. It’s work that respects your brand and delivers against your commercial objectives.
WHAT WE DO
We produce commercially-minded creative that connects brand expression with performance outcomes.
Creative Strategy & Brief Development
We shape creative direction around data, platform insights and campaign goals; ideal for busy in-house teams.
Paid Social Creative
Assets built for Meta, TikTok, Pinterest and beyond. Designed to stop the scroll and drive action.
Display & Programmatic Assets
Static and motion formats for Google Display, YouTube, and Programmatic platforms designed for reach, relevance and resonance.
Shopping & Feed Asset Enhancements
Product overlays, UGC-style tests and visual optimisations to drive click-through from Shopping and PMax campaigns.
Motion, Video & UGC-Style Content
Lightweight motion, cutdowns and creator-led concepts for paid placements that demand attention.
Variant Testing & Creative Iteration
Structured testing plans across formats, messages and CTAs to uncover what performs best — and scale it fast.
OUR APPROACH
Creative for
Context
We design for where and how people engage: platform-native formats, pace-appropriate motion, and channel-specific specs.
Informed by
Insight
Every creative decision is shaped by performance data, strategic goals and audience behaviour, not hunches.
Scalable
Systems
We build asset libraries, templates and localisation-ready variants that scale across markets and media.
Strategically
Integrated
Creative doesn’t sit in isolation. It’s briefed, delivered and optimised in sync with media plans across Paid Social, Programmatic and Shopping.
OUR TECHNOLOGIES
Creative & Motion Tools
We’re fully enabled in Adobe Suite, Figma, After Effects, Confect.io, and more.
Testing & Automation
Meta Creative Hub, Google Ads Creative Studio, MVT tools and dynamic asset optimisation platforms.
FAQs
Who creates the creative assets?
All creative is produced by our in-house team of performance-focused designers and motion specialists, briefed and directed by senior strategists.
Can you work from loose briefs?
Absolutely. We often shape creative strategy in collaboration with clients who need speed, clarity or upstream support.
Do you offer video and motion design?
Yes. We create cutdowns, animations and UGC-style motion assets optimised for Meta, YouTube, TikTok and more.
How do you test creative performance?
We structure variant testing around clear hypotheses, track results across placements and iterate fast. We use both native tools and third-party testing platforms.
Can you adapt work across global markets?
Yes. We localise messaging, formats and visual cues across languages and regions, without diluting brand consistency.
How do you ensure brand consistency?
We work with your brand team and guidelines from day one, and build templated systems where needed to ensure compliance across assets.
Can I see performance data by creative variant?
Yes. We provide reporting at asset-level to help you understand what’s working, and where to invest next.
EXPLORE MORE FROM
GLASS ATLAS
Paid Social
Platform-specific strategies paired with creative that stops the scroll and drives action.
Programmatic
Smart audience targeting at scale, using automation and real-time data to drive efficient reach.
PPC & Shopping
Search and shopping campaigns built for performance, driven by product insight and commercial clarity.
Affiliate Marketing
without upfront media spend.