Programmatic
Advertising
Smart reach. Measurable impact.
Programmatic advertising isn’t just a media tactic: it’s how modern brands scale intelligently.
At Glass Atlas, we engineer programmatic strategies that strike the balance between automated efficiency and audience precision, connecting your brand with high-intent customers in the moments that matter. Whether it’s digital display, connected TV, audio, or out-of-home, we help you buy better, target sharper, and report with clarity.
When scale, control and performance matter, programmatic becomes your edge. And we help you make it count.
WHAT WE DO
We run programmatic campaigns designed to deliver growth with precision, efficiency and transparency.
Cross-Channel Campaign Management
Real-time ad delivery across display, video, native, audio, connected TV (CTV), digital out-of-home (DOOH), and streaming audio. With Glass Atlas, you can access a full-service programmatic partner with coverage across every major touchpoint.
Audience Planning & Segmentation
We harness first-party data, contextual signals, and behavioural insights to build targeting models that convert while staying compliant with evolving privacy standards.
Private Marketplaces & Premium Access
Access curated inventory and secure premium placements without relying solely on open auctions, balancing exclusivity, cost-efficiency, and brand safety. PMP deals also reduce competition and ad fraud, offering cleaner supply paths and more control over where your ads appear.
Campaign Auditing, Supplier Management & SPO
Honest reviews of your existing setup, with commercial recommendations, full supplier oversight, and supply path optimisation to reduce waste and improve media value.
Measurement, Lift & Creative Strategy
We go beyond CTRs with brand lift studies, incrementality testing and fatigue-resistant creative rotation plans so you know your media is driving incremental impact.
Our Approach
Outcome-Led
Targeting
Every impression is planned around your business objectives, not just reach or frequency.
Transparent
Trading
We manage vendor relationships with clear contracts, clean data, and no hidden fees. Full accountability, front to back.
Strategic
Integration
Programmatic works best when it complements search, social and affiliate. We ensure your strategy clicks as one.
Performance
Without Waste
Real-time optimisation, attention metrics, and carbon-conscious measurement, underpinned by disciplined frequency caps and creative QA.
Our Technologies
Platforms & Supply
We buy across Google DV360, MiQ, The Trade Desk, Taboola, Reddit Ads, Amazon, YouTube, Adform, AdSmart from Sky, Netflix, Spotify, Clear Channel and more. Based on audience insight, not preference.
Verification & Measurement
We partner with IAS, DoubleVerify and other trusted platforms to ensure viewability, brand safety and accurate performance tracking.
Data & Targeting
Our campaigns leverage contextual, first-party and third-party data from leading sources, while prioritising privacy, consent and effectiveness.
FAQs
Do you manage open exchange and private marketplace buying?
Yes. We run both types depending on the objective: open exchange for broad reach, PMP for premium placement and control.
Can programmatic support both brand and performance goals?
Absolutely. From awareness-driving video to conversion-focused retargeting, we build campaigns that address the entire funnel.
How do you ensure brand safety?
We work with verification partners like IAS and DoubleVerify to prevent fraud, ensure viewability, and maintain trusted inventory.
What’s your minimum budget for programmatic?
We typically work with brands spending more than £15,000 per month across programmatic advertising. Campaign mix and activation routes are tailored based on performance goals. We can advise on optimal allocation across channels and formats based on your objectives, whether that’s brand building, conversion, or both.
Do you work with existing in-house teams?
Yes. We can fully manage or co-pilot alongside your internal resource, depending on what you need.
How does programmatic fit into my wider media mix?
We ensure it complements your broader strategy across search, social and affiliates with a unified view of performance.
Can you integrate programmatic with our CRM or CDP?
Yes. We regularly work with customer data platforms and CRM systems to inform targeting and personalise at scale.
What does your reporting structure look like?
You’ll receive automated dashboards, regular commentary, inventory insights, and end-of-campaign analysis ready for the boardroom.
EXPLORE MORE FROM
GLASS ATLAS
Paid Social
Platform-specific strategies paired with creative that stops the scroll and drives action.
Affiliate Marketing
Revenue-sharing models and partnerships that scale without upfront media spend.
PPC & Shopping MARKETING
Commercially focused campaigns that make every click count.
Performance Creative
Ad assets designed for scroll speed, consistency and conversion.