With over 15 years of experience in online retail, digital marketing, and ecommerce consulting, this industry expert designs and executes global omnichannel strategies for major companies. A passionate mentor and board director, he empowers established brands and startups alike to optimise online presence, performance, and profitability, regularly sharing his insights on retail, marketplace, and omnichannel best practices.

As the VP of Business to Business at Commerce, Lance leads the global strategy for the success of the program, encompassing go-to-market, sales, customer success, and product direction. He is passionate about collaborating with innovative companies and sharing insights to help them drive sustainable growth. With a background in strategy, sales and technology, Lance helps organisations navigate the complexities of digital commerce transformation at scale. His insights into platform architecture, customer experience and growth-oriented execution make him a respected voice in the evolution of B2B ecommerce.

Jonny is the Head of Marketing at Glass Atlas. With an extensive background in SEO, copywriting, and content marketing, he helps bring the knowledge of Glass Atlas's 170+ experts to the brands that need it. He works closely with Glass Atlas's key partners, including Commerce and PayPal, to deliver market-leading research and insights about the future of digital commerce.