The conversation is moving quickly. The reality is less clear.

AI is starting to influence how products are discovered, evaluated, and purchased. But most organisations are still working out what that actually means in practice.

For many businesses, it isn’t clear which is the greater risk: being too late, or reacting to the wrong things too early.

This session is designed to help you navigate that uncertainty with a clearer commercial lens. 

In this session, you’ll uncover:

• What is already changing in product discovery, payments, and performance
• Where organisations are seeing real signals, and where it is still speculation
• Why product data and structure are becoming more important, regardless of AI adoption timelines
• What remains uncertain, and how to plan around that uncertainty
• Which existing strategies are likely to hold their value over the next 12–24 months