Driving Growth: How We Teed Up American Golf for Search Success
Services
PPC, SEO, Paid Social
Sector
Sports & Hobbies
Technologies
SA360, PMax, Meta
Shopping Revenue
Local Inventory Shopping Revenue
Organic Sessions
THE CHALLENGE
THE CHALLENGE
American Golf is Europe’s largest specialist golf retailer, with nearly 90 stores nationwide and a thriving eCommerce business serving golfers of all skill levels.
But being the biggest doesn’t make you immune to market pressure. With fierce online competition and rising acquisition costs, they needed to defend their position while finding new paths to growth.
The brief was commercially clear: increase visibility across high-intent search terms, reduce cost of sale across paid activity, and leverage commercial data to scale more intelligently.
Their existing strategy had stalled. Following dissatisfaction with a previous agency, American Golf appointed This Is Digital (now part of Glass Atlas) to take full ownership of their digital performance.
We took over end-to-end strategy and execution across SEO, PPC, and Paid Social, with a unified goal: drive profitable growth through insight-led performance.
Rather than treating each channel in isolation, we created a system where insights flowed freely, driving smarter decisions and sustaining growth across the board.
We rebuilt the PPC programme around profit-led bidding, introduced Performance Max for better reach and efficiency, and applied a multi-layered SEO strategy to address technical gaps, optimise content and sharpen on-page performance.
We supported seasonal campaigns and launches with dynamic creative testing on Paid Social, while a comprehensive analytics overhaul ensured every channel fed into a clear, commercial picture. This integrated approach turned media into momentum.
THE SOLUTION
THE SOLUTION
THE RESULTS
We secured top-three rankings for 95% of our target keywords and outperformed key competitors across both paid and organic visibility for core golf and brand terms.
These weren’t just tactical wins. They helped shift American Golf’s digital activity from incremental to influential, driving new confidence and clarity across the marketing function.
Shopping Revenue
Local Inventory Shopping Revenue
Organic Sessions
Our partnership with Glass Atlas is viewed as an extension to our ecommerce team. They play a key role in supporting our goals both in strategy planning and execution. The team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.