Engineering Clear-cut Results for Beaverbrooks with Paid Search Brilliance
Services
SEO, PPC & Shopping, Paid Social
Sector
Luxury
Shopping Revenue
Shopping ROAS
Paid Social Revenue
THE CHALLENGE
THE CHALLENGE
Beaverbrooks is a family-owned luxury jewellery retailer with a strong multichannel presence in a fiercely competitive market. With ambitious growth goals, they needed to scale revenue while maintaining return on ad spend (ROAS), capture a greater share of search, and improve internal visibility on performance.
They sought strategic partners who could sharpen performance, unlock headroom in paid search and paid social, and bring governance across their digital ecosystem. This project was delivered by This is Digital (now Glass Atlas).
We started by grounding everything in insight. After a full audit across SEO, PPC, Shopping, Paid Social, Content, and Analytics, we mapped a strategic roadmap focused on commercial levers, not just channels.
For rapid impact, we restructured and optimised the paid search and shopping campaigns to surface high-margin and high-converting products. We then moved into visibility and momentum building, leveraging our Google Exec Circle status to fast-track innovations for in-store tracking via LiveRamp and AI-driven optimisation.
For Paid Social, we restructured the Meta account from the ground up, in line with business objectives and best-in-class technology deployments to maximise impact through the funnel. Tailoring our bid-strategies with first-party and product-led data.
Layering in our proprietary tech in Kardio, we leveraged real-time analytics data to make changes by the hour removing any latency issues with GA4, capitalising on real trading data and making every optimisation count during a fast-paced periods. To ensure this progress was sustainable, we overhauled internal reporting and ran tailored enablement sessions for the in-house digital team, elevating capability as well as performance.
THE SOLUTION
THE SOLUTION
THE RESULTS
What we achieved for Beaverbrooks was more than a channel win: it was a strategic shift. We drove growth with smarter campaign structures, tighter targeting, and ROAS-positive scaling, resulting in a clear lead in high-intent paid search and paid social revenue and ROAS uplifts.
But the impact went deeper still. We reshaped how digital performance is measured, gave the internal team the tools to sustain success, and laid the groundwork for future maturity and scale.
Shopping Revenue
Shopping ROAS
Paid Social Revenue
Working with the team at Glass Atlas feels like adding an extension to our own. Their strategic thinking, speed of execution and ability to get under the skin of our commercial challenges make a real difference. They bring clarity where we need it most, and backed it up with real results.
