Creating a Shopify Storefront That Looks and Feels Luxurious for Begg x Co
Services
Platform Migration, UX/UI
Sector
Clothing & Footwear
Technologies
Shopify
New Site Users
Organic Search Sessions
Add-to-carts
THE CHALLENGE
THE CHALLENGE
Begg x Co, a heritage Scottish brand known for its premium cashmere knitwear, had ambitious growth plans but was constrained by a legacy Magento platform. Site management was cumbersome, payment systems were fragmented, and the customer experience didn’t reflect the brand’s luxurious identity.
With global expansion on the horizon, Begg x Co needed a platform that could scale, a backend their team could manage, and a digital experience worthy of their product. Brave the Skies (now Glass Atlas) was brought in to lead the transformation.
To unlock growth, we migrated Begg x Co to Shopify Plus: a flexible, scalable platform better aligned to the brand’s international ambitions and internal capabilities. Working in tandem with a design partner, we ensured every part of the solution reflected both luxury and practicality.
Using Shopify Markets, we consolidated multiple third-party systems into a seamless storefront, supporting localised currencies and languages to enhance international UX. We also introduced flexible content blocks, giving Begg x Co full control over seasonal updates and storytelling without added dev cost.
An insight-led approach, including user testing and SEO collaboration, helped refine site structure and product journeys. Personalisation was dialled up with bespoke wishlist styling, branded search suggestions, and a real-time monogramming feature that elevated the DTC experience.
Every enhancement served a commercial purpose: increasing conversion, improving backend efficiency, and giving the team freedom to operate at speed.
THE SOLUTION
THE SOLUTION
THE RESULTS
The new site put Begg x Co back in control. With a platform built for scale and a storefront that captures the essence of the brand, their team is now better equipped to meet seasonal demand, manage content independently, and expand globally.
New Site Users
Organic Search Sessions
Add-to-carts
The process of working with Brave the Skies [now Glass Atlas] has been fantastic from start to finish. The new site has everything we wanted, allowing us to take control of our content and target international audiences from a single platform. The team kept all of our goals in mind throughout, and we couldn’t be happier with the final product.
