Oase selected Glass Atlas as its digital transformation partner to define and deliver a composable architecture built for global scale. Rather than approach the programme as a series of individual site rebuilds, the work focused on creating a repeatable blueprint that could be rolled out across markets with less duplication and lower long-term complexity.

BigCommerce was selected as the commerce foundation for both B2C and B2B, giving Oase a common engine for multi-store delivery while still supporting regional requirements and warehouse-specific operations. Storyblok was chosen as the CMS to create a more flexible, content-first model, giving marketing teams greater control over day-to-day content management across multiple sites and brands.

Product data sat at the centre of the programme. Oase retained Crossbase as its global PIM backbone, but the data model needed to be strengthened to support the wider architecture. 

The same principle guided the payments and tax workstream. Oase needed a provider strategy capable of supporting multiple storefronts, currencies and compliance requirements without adding unnecessary complexity to the estate. Glass Atlas led a structured evaluation to help define the right approach for global rollout.

Across the programme, the focus remained on repeatability. New sites, markets and acquisitions needed to become a matter of configuration and rollout, not a fresh replatforming exercise each time. Phase 1 focused on validating this model with an initial migration of 7 sites, with the remaining estate to follow in subsequent phases. 

The headless architecture was central to making this model work. Oase could standardise essential commerce capabilities on a shared BigCommerce foundation, while the decoupled Storyblok CMS gave regional teams the flexibility to adapt content and customer experiences within consistent brand guardrails. This balance allowed Oase to reuse the same core infrastructure across markets without forcing every region into an identical experience, reducing duplication while preserving local relevance.