A Vision for Growth: Scaling Performance for Optegra
Services
SEO, CRO, PPC & Shopping, Programmatic
Sector
Medical
Technologies
Google Ads, Meta
Consultations
Efficiency
Digital Channels Activated
THE CHALLENGE
THE CHALLENGE
Optegra is a specialist eye healthcare provider operating across the UK, Poland and Europe. The business faced high competition, legacy infrastructure and the complexities of expansion into international markets. They needed sharper visibility, improved efficiency and a performance model that could scale across regions.
They turned to This is Digital (now Glass Atlas) to bring clarity, capability and commercial focus to their digital strategy. The brief was to accelerate performance without increasing spend, and to build a data-led framework for future growth.
Appointed after a competitive pitch to Optegra’s C-Suite, our engagement began with full strategic ownership of UK digital activity. We restructured Paid Media across PPC, Social and Programmatic to target quality leads and improve cost efficiency.
Our technical SEO and on-page optimisation improved discoverability, while CRO and UX testing helped convert that visibility into value. We led analytics, tagging and data integrations to ensure transparent performance tracking and attribution.
We also expanded our remit to manage Paid Media in Poland. This followed a period of consultancy and proved the value of our clear, accountable approach across regions.
THE SOLUTION
THE SOLUTION
THE RESULTS
We achieved a significant uplift in consultations despite lead volume remaining flat through more efficient channel targeting. Better yet, ROI tracking and modelling further improved media returns across SEO, Paid Media, Content, CRO and CRM.
Optegra now reports clear commercial impact at board level, with a scalable model for international performance. Our work is referenced in Global Marketing Board meetings as a blueprint for results. We’ve now also launched CRM consultancy for a true full-funnel performance model.
Consultations
Efficiency
Digital Channels Activated
We’ve had a great first 12 months working with This is Digital [now Glass Atlas]. They have taken the time to really understand our business, and we’re seeing positive performance on key business metrics as a result. They have taken a data-led approach to strategic changes and recommendations, and this has paid dividends for us. I wouldn’t hesitate to recommend them to my network (but not our competitors!).
