We kicked off with focused discovery sessions to align Chadwicks’ commercial priorities with technical feasibility. Together, we mapped a path that zeroed in on three outcomes: stronger self-service capability, streamlined system architecture, and a front end built for the pace and pressure of trade.

We then put account control directly into the hands of Chadwicks’ customers. We implemented real-time invoice access, statement downloads, and direct payments, before introducing role-based access for multi-user businesses, with customisable purchasing permissions, to reduce internal bottlenecks. Integrating Accustar ERP and SoftCo P2P brought credit limits and invoice queries online, removing admin and unlocking clarity.

Next, we centralised account data in Adobe Commerce to give every trade user a single source of truth. We cut manual input and reduced risk by automating data flows between Pimcore and ERP systems through Alumio. And to handle Chadwicks’ vast catalogue, we used Klevu’s AI search for faster product discovery, tailored to trade terminology.

On the front end, we implemented Hyvä to boost site performance and mobile responsiveness. Every interface element was designed with trade users in mind, from quick navigation and streamlined dashboards to customer specific pricing and accurate stock reporting.