Fashioning a Winning PPC Strategy for Cotton Traders with SA360
Services
PPC & Shopping
Sector
Clothing & Footwear
Conversion Rate
Click-through Rate
Lower CPA
THE CHALLENGE
THE CHALLENGE
Cotton Traders is one of the UK’s best-known apparel retailers, with a customer base that spans generations and a marketing budget to match. Competing in a saturated retail space where performance gains are hard-won and the cost of inefficiency is high, they needed to see real proof before embracing a new PPC management platform.
Bring Digital, now part of Glass Atlas, had already seen success using Google’s Search Ads 360 with other clients. But Cotton Traders wasn’t convinced yet. Their goal: improve ROI without increasing spend. The challenge was to demonstrate the platform’s impact without exposing the business to unnecessary risk.
We proposed a controlled, multi-scenario test designed to showcase SA360’s commercial value. Rather than switching everything at once, the team focused on a strategic mix of campaigns: high-performing bestsellers, low-efficiency outliers, and campaigns with historically stable CPAs.
This allowed for a true picture of SA360’s capabilities, where smart automation, enhanced bidding strategies, and better budget allocation could have the biggest commercial impact. Everything was set up and monitored in-platform, with clear guardrails to control spend and protect existing performance.
The result was a data-led, commercially grounded proof of concept that shifted Cotton Traders from scepticism to full-scale adoption.
THE SOLUTION
THE SOLUTION
THE RESULTS
The success of this phased rollout not only exceeded the original KPIs but also changed the conversation. Cotton Traders moved ahead with full adoption, confident in the platform and the partnership behind it.
Glass Atlas exceeded our expectations with their innovative approach to PPC strategy. Their commitment to delivering substantial improvements in campaign performance while ensuring minimal risk allowed us to evolve in a challenging market. We’re always impressed with their ability to go above and beyond.
