Helping GoShorty shift gears in multi-channel marketing
Services
SEO, Digital PR, Paid Media, CRM, CRO
Sector
Financial Services
Lower CPA
Sales
Channels Activated
THE
CHALLENGE
THE
CHALLENGE
CHALLENGE
GoShorty is a disruptive fintech brand offering short-term car insurance that’s fast, flexible, and digital-first.
But growing in a highly competitive market, with price-sensitive consumers and complex acquisition funnels, presented serious challenges.
GoShorty’s brief was ambitious. They needed to rapidly improve digital acquisition efficiency, drive new customer volumes at pace, lay the foundations for long-term brand growth, and communicate performance and strategy clearly to stakeholders and investors.
With a full-funnel scope across SEO, Paid Media, CRO, CRM, and Digital PR, GoShorty needed an agency that could integrate fast, think clearly, and deliver with precision. After a competitive pitch, they partnered with This Is Digital (now Glass Atlas).
We took total ownership of GoShorty’s digital strategy from day one. That meant auditing and improving tracking, tagging, and data integrations, ensuring decisions were rooted in insight and aligned with their business intelligence tools.
We rolled out a Consent Management Platform and activated advanced audience strategies across Paid Media, then worked channel-by-channel to elevate performance. Across paid media, we optimised account structures for PPC, Meta, and TikTok, reallocating budget toward new customer acquisition and launching programmatic campaigns.
For SEO and content, we improved visibility for competitive generic terms through technical and on-page enhancements. Our digital PR efforts focused on proactive campaigns and outreach to build authority.
We backed up our work with clear, commercial reporting, building dashboards and board-level summaries to keep leadership informed and investment flowing.
THE
SOLUTION
THE
SOLUTION
SOLUTION
THE RESULTS
Glass Atlas helped GoShorty move fast, without losing focus. From technical improvements to brand-level growth planning, our integrated model delivered performance today and built maturity for tomorrow.
Lower CPA
Sales
Channels Activated
Glass Atlas didn't just work for us; they worked WITH us, and it showed in every interaction. Their proactive communication and eagerness to understand our unique needs made the entire process smooth and enjoyable. I wholeheartedly recommend Glass Atlas to any business needing digital solutions without the usual fuss. Their practicality, creativity, and speed have pushed GoShorty forward. We're excited about what the future holds!
