Planting the Seeds of Scale for J Parker’s Ecommerce Evolution
Services
Platform Migration, Integrations
Sector
Home & Garden
Technologies
BigCommerce, Bloomreach, Klevu
Online Retail Revenue
Wholesale Revenue
Average Order Value
THE CHALLENGE
THE CHALLENGE
J Parker’s Dutch Bulbs is a family-run brand supplying quality bulbs, plants and seeds to gardeners across the UK since 1933. With deep roots in mail-order retail and a loyal customer base, the business faced growing pressure to modernise its ecommerce experience.
J Parker’s knew it needed to replatform to stay competitive. They had outgrown their bespoke ecommerce platform and needed a solution that could scale with their ambitions across both B2C and B2B operations.
The brief was clear: deliver a modern ecommerce experience without losing the trusted look and feel of the J Parker’s brand, and ensure continuity for both their retail and wholesale customers. Equally important was finding a technology partner with proven experience in BigCommerce and the technical rigour to handle a complex SEO migration.
They turned to Space 48 (now Glass Atlas) to get the job done.
The decision to adopt a SaaS platform was based on the internal team’s operational needs and resource structure. BigCommerce was chosen for its open architecture, ready-made B2B capabilities, and integration potential.
The migration was carefully planned and executed to preserve the existing customer experience while delivering faster load times, better mobile usability, and a scalable backend. Particular attention was paid to minimising disruption for the loyal B2C audience and enabling a much-needed digital overhaul for the B2B wholesale channel under the Dutch Bulbs brand.
We helped J Parker’s embrace a content-led commerce model that supports educational and inspirational content, key to engaging the brand’s gardening community.
THE SOLUTION
THE SOLUTION
THE RESULTS
These improvements were driven by a combination of enhanced mobile usability, robust B2B functionality via BundleB2B, and intelligent integrations such as Klevu and Bloomreach.
The seamless user experience ensured continuity for returning customers, while content-led commerce and smart segmentation elevated both conversion rates and average order value.
The project helped J Parker’s achieve a step change in their ecommerce maturity, streamlining the experience for both consumers and trade customers.
Online Retail Revenue
Wholesale Revenue
Average Order Value
In Glass Atlas, we have found a partner that has not only a deep understanding of the technology they champion but also the intricacies around the mail-order horticulture industry. We have big plans to become better at what we do, to become the customer go-to in the online plant buying space (both from a product and knowledge perspective). With Glass Atlas, we feel we are in the best possible position to do so.
