Skip to content

Service: Performance Marketing

Engineering Clear-cut Results for Beaverbrooks with Paid Search Brilliance

Services

SEO, PPC & Shopping, Paid Social

Sector

Luxury

Shopping Revenue

Shopping ROAS

Paid Social Revenue

THE CHALLENGE

Beaverbrooks is a family-owned luxury jewellery retailer with a strong multichannel presence in a fiercely competitive market. With ambitious growth goals, they needed to scale revenue while maintaining return on ad spend (ROAS), capture a greater share of search, and improve internal visibility on performance.

They sought strategic partners who could sharpen performance, unlock headroom in paid search and paid social, and bring governance across their digital ecosystem. This project was delivered by This is Digital (now Glass Atlas).

We started by grounding everything in insight. After a full audit across SEO, PPC, Shopping, Paid Social, Content, and Analytics, we mapped a strategic roadmap focused on commercial levers, not just channels.

For rapid impact, we restructured and optimised the paid search and shopping campaigns to surface high-margin and high-converting products. We then moved into visibility and momentum building, leveraging our Google Exec Circle status to fast-track innovations for in-store tracking via LiveRamp and AI-driven optimisation. 

For Paid Social, we restructured the Meta account from the ground up, in line with business objectives and best-in-class technology deployments to maximise impact through the funnel. Tailoring our bid-strategies with first-party and product-led data.

Layering in our proprietary tech in Kardio, we leveraged real-time analytics data to make changes by the hour removing any latency issues with GA4, capitalising on real trading data and making every optimisation count during a fast-paced periods. To ensure this progress was sustainable, we overhauled internal reporting and ran tailored enablement sessions for the in-house digital team, elevating capability as well as performance.

THE SOLUTION

THE RESULTS

What we achieved for Beaverbrooks was more than a channel win: it was a strategic shift. We drove growth with smarter campaign structures, tighter targeting, and ROAS-positive scaling, resulting in a clear lead in high-intent paid search and paid social revenue and ROAS uplifts.

But the impact went deeper still. We reshaped how digital performance is measured, gave the internal team the tools to sustain success, and laid the groundwork for future maturity and scale.

Shopping Revenue

Shopping ROAS

Paid Social Revenue

Working with the team at Glass Atlas feels like adding an extension to our own. Their strategic thinking, speed of execution and ability to get under the skin of our commercial challenges make a real difference. They bring clarity where we need it most, and backed it up with real results.

Jo Wilkinson

Head of eCommerce, Beaverbrooks

Helping GoShorty shift gears in multi-channel marketing

Services

SEO, Digital PR, Paid Media, CRM, CRO

Sector

Financial Services

Lower CPA

Sales

Channels Activated

THE CHALLENGE

GoShorty is a disruptive fintech brand offering short-term car insurance that’s fast, flexible, and digital-first. 

But growing in a highly competitive market, with price-sensitive consumers and complex acquisition funnels, presented serious challenges.

GoShorty’s brief was ambitious. They needed to rapidly improve digital acquisition efficiency, drive new customer volumes at pace, lay the foundations for long-term brand growth, and communicate performance and strategy clearly to stakeholders and investors.

With a full-funnel scope across SEO, Paid Media, CRO, CRM, and Digital PR, GoShorty needed an agency that could integrate fast, think clearly, and deliver with precision. After a competitive pitch, they partnered with This Is Digital (now Glass Atlas).

We took total ownership of GoShorty’s digital strategy from day one. That meant auditing and improving tracking, tagging, and data integrations, ensuring decisions were rooted in insight and aligned with their business intelligence tools.

We rolled out a Consent Management Platform and activated advanced audience strategies across Paid Media, then worked channel-by-channel to elevate performance. Across paid media, we optimised account structures for PPC, Meta, and TikTok, reallocating budget toward new customer acquisition and launching programmatic campaigns. 

For SEO and content, we improved visibility for competitive generic terms through technical and on-page enhancements. Our digital PR efforts focused on proactive campaigns and outreach to build authority.

We backed up our work with clear, commercial reporting, building dashboards and board-level summaries to keep leadership informed and investment flowing.

THE SOLUTION

THE RESULTS

Glass Atlas helped GoShorty move fast, without losing focus. From technical improvements to brand-level growth planning, our integrated model delivered performance today and built maturity for tomorrow.

Lower CPA

Sales

Channels Activated

Glass Atlas didn't just work for us; they worked WITH us, and it showed in every interaction. Their proactive communication and eagerness to understand our unique needs made the entire process smooth and enjoyable. I wholeheartedly recommend Glass Atlas to any business needing digital solutions without the usual fuss. Their practicality, creativity, and speed have pushed GoShorty forward. We're excited about what the future holds!

Graeme Stoker

Marketing Director, GoShorty

A Vision for Growth: Scaling Performance for Optegra

Services

SEO, CRO, PPC & Shopping, Programmatic

Sector

Medical

Technologies

Google Ads, Meta

Consultations

Efficiency

Digital Channels Activated

THE CHALLENGE

Optegra is a specialist eye healthcare provider operating across the UK, Poland and Europe. The business faced high competition, legacy infrastructure and the complexities of expansion into international markets. They needed sharper visibility, improved efficiency and a performance model that could scale across regions.

They turned to This is Digital (now Glass Atlas) to bring clarity, capability and commercial focus to their digital strategy. The brief was to accelerate performance without increasing spend, and to build a data-led framework for future growth.

Appointed after a competitive pitch to Optegra’s C-Suite, our engagement began with full strategic ownership of UK digital activity. We restructured Paid Media across PPC, Social and Programmatic to target quality leads and improve cost efficiency.

Our technical SEO and on-page optimisation improved discoverability, while CRO and UX testing helped convert that visibility into value. We led analytics, tagging and data integrations to ensure transparent performance tracking and attribution.

We also expanded our remit to manage Paid Media in Poland. This followed a period of consultancy and proved the value of our clear, accountable approach across regions.

THE SOLUTION

THE RESULTS

We achieved a significant uplift in consultations despite lead volume remaining flat through more efficient channel targeting. Better yet, ROI tracking and modelling further improved media returns across SEO, Paid Media, Content, CRO and CRM.

Optegra now reports clear commercial impact at board level, with a scalable model for international performance. Our work is referenced in Global Marketing Board meetings as a blueprint for results. We’ve now also launched CRM consultancy for a true full-funnel performance model.

Consultations

Efficiency

Digital Channels Activated

We’ve had a great first 12 months working with This is Digital [now Glass Atlas]. They have taken the time to really understand our business, and we’re seeing positive performance on key business metrics as a result. They have taken a data-led approach to strategic changes and recommendations, and this has paid dividends for us. I wouldn’t hesitate to recommend them to my network (but not our competitors!).

James O’Shea

Marketing Director, Optegra

How we delivered Jessops's most profitable Black Friday on record

Services

PPC & Shopping

Sector

Consumer Electronics

Revenue for Key Brands

Improvement in ROAS

Conversion Rate

THE CHALLENGE

Jessops, one of the UK’s most trusted names in photography, needed a clearer route to profitable growth. The brand faced rising CPCs, complex product margins, and intense seasonal competition in the build up to Black Friday and Christmas.

Their goal was to build a paid media strategy that could sustain revenue growth during peak trading while improving return on ad spend.

Delivered by Bring Digital, now part of Glass Atlas, the project required a delicate balance of ambition and precision: more sales, less waste, and no compromise on margin.

We rebuilt Jessops’ Performance Max structure around commercial intent, not channel convention. Four core campaign types gave us control where it mattered most: by product category, margin profile, and brand priority.

High-AOV products and key suppliers received tailored budget allocation and Target ROAS bidding strategies. Low-margin or low-stock categories were carefully segmented to protect profitability.

Layered automation in SA360 ensured bids adapted in real time to market fluctuations, while continuous testing informed rapid, data-led optimisation.

The result: a paid strategy engineered for maturity, agility, and measurable impact, delivering the precision Jessops needed at the most critical trading period of the year.

THE SOLUTION

THE RESULTS

Thanks to the Glass Atlas team, Jessops achieved its most profitable Black Friday on record. It was a clear example of what happens when strategy, technology, and commercial insight align.

Revenue for Key Brands

Improved ROAS

Conversion Rate

Despite a challenging market and a tough brief, the Glass Atlas team really impressed us. Their hard work and keen insights allowed us to cut significant costs in our account despite rising CPCs in the market, leading to our most profitable Black Friday on record. We’re delighted with the results and can’t wait to go again.

Will Jones

Managing Director, Jessops

Fashioning a Winning PPC Strategy for Cotton Traders with SA360

Services

PPC & Shopping

Sector

Clothing & Footwear

Conversion Rate

Click-through Rate

Lower CPA

THE CHALLENGE

Cotton Traders is one of the UK’s best-known apparel retailers, with a customer base that spans generations and a marketing budget to match. Competing in a saturated retail space where performance gains are hard-won and the cost of inefficiency is high, they needed to see real proof before embracing a new PPC management platform.

Bring Digital, now part of Glass Atlas, had already seen success using Google’s Search Ads 360 with other clients. But Cotton Traders wasn’t convinced yet. Their goal: improve ROI without increasing spend. The challenge was to demonstrate the platform’s impact without exposing the business to unnecessary risk.

We proposed a controlled, multi-scenario test designed to showcase SA360’s commercial value. Rather than switching everything at once, the team focused on a strategic mix of campaigns: high-performing bestsellers, low-efficiency outliers, and campaigns with historically stable CPAs.

This allowed for a true picture of SA360’s capabilities, where smart automation, enhanced bidding strategies, and better budget allocation could have the biggest commercial impact. Everything was set up and monitored in-platform, with clear guardrails to control spend and protect existing performance.

The result was a data-led, commercially grounded proof of concept that shifted Cotton Traders from scepticism to full-scale adoption.

THE SOLUTION

THE RESULTS

The success of this phased rollout not only exceeded the original KPIs but also changed the conversation. Cotton Traders moved ahead with full adoption, confident in the platform and the partnership behind it.

Glass Atlas exceeded our expectations with their innovative approach to PPC strategy. Their commitment to delivering substantial improvements in campaign performance while ensuring minimal risk allowed us to evolve in a challenging market. We’re always impressed with their ability to go above and beyond.

Paul Hurst

Head of Digital, Cotton Traders

Cashing In On Credibility with an Expert-driven Digital PR Strategy

Services

Digital PR

Sector

Financial Services

Backlinks

Follow Links

Ranking Keywords

THE CHALLENGE

takepayments helps SMEs across the UK find the right-fit payment solution, from card machines to online and point-of-sale systems. To elevate their presence in a competitive market, they partnered with Bring Digital (now Glass Atlas) to build high-authority links and position takepayments as a trusted voice in the payment tech space. 

But like many businesses in financial services, early momentum was tempered by regulatory complexity and internal compliance processes. 

Rather than pushing ahead blindly, we paused to recalibrate, running a short trial phase to identify what kind of PR activity would pass compliance scrutiny and deliver the right results.

The result of that exploratory phase was ‘Ways to Pay’: a content-led campaign designed to tap into consumer payment preferences and offer SMEs valuable insight into shifting buyer behaviour.

We surveyed 1,000 UK adults to uncover how they prefer to shop and pay, then turned the results into a campaign hub packed with useful stats and takeaways. The landing page was enhanced with expert commentary from takepayments’ in-house specialists to strengthen authority and bring the brand voice to the fore.

Using this as a foundation, the team crafted multiple outreach angles designed to land across finance, technology, retail and SME media. This wasn’t scattergun PR: it was targeted, insight-led comms grounded in clarity and commercial relevance.

THE SOLUTION

THE RESULTS

The campaign also earned coverage in top-tier publications including Computer World, StartUps, Payments Journal and Retail Times, helping to cement takepayments’ position as a credible voice in the sector.

Beyond the numbers, the campaign became a blueprint for how we now work with takepayments: blending smart data, thoughtful execution and clear, open communication to deliver long-term value.

Backlinks

Follow Links

Ranking Keywords

Recognition

Awards
UK Search Awards
Year
2024
Category
Best Use of Content Marketing (Finalist)

What sets Glass Atlas apart is its proactive approach and transparent communication throughout the entire process. The team listened to our needs, kept us informed at every stage, and collaborated closely with us to ensure the campaign aligned with our goals.

Katie Cooke

Senior Digital Marketing Manager, takepayments

Driving Growth: How We Teed Up American Golf for Search Success

Services

PPC, SEO, Paid Social

Sector

Sports & Hobbies

Technologies

SA360, PMax, Meta

Shopping Revenue

Local Inventory Shopping Revenue

Organic Sessions

THE CHALLENGE

American Golf is Europe’s largest specialist golf retailer, with nearly 90 stores nationwide and a thriving eCommerce business serving golfers of all skill levels.

But being the biggest doesn’t make you immune to market pressure. With fierce online competition and rising acquisition costs, they needed to defend their position while finding new paths to growth.

The brief was commercially clear: increase visibility across high-intent search terms, reduce cost of sale across paid activity, and leverage commercial data to scale more intelligently.

Their existing strategy had stalled. Following dissatisfaction with a previous agency, American Golf appointed This Is Digital (now part of Glass Atlas) to take full ownership of their digital performance.

We took over end-to-end strategy and execution across SEO, PPC, and Paid Social, with a unified goal: drive profitable growth through insight-led performance.

Rather than treating each channel in isolation, we created a system where insights flowed freely, driving smarter decisions and sustaining growth across the board.

We rebuilt the PPC programme around profit-led bidding, introduced Performance Max for better reach and efficiency, and applied a multi-layered SEO strategy to address technical gaps, optimise content and sharpen on-page performance.

We supported seasonal campaigns and launches with dynamic creative testing on Paid Social, while a comprehensive analytics overhaul ensured every channel fed into a clear, commercial picture. This integrated approach turned media into momentum.

THE SOLUTION

THE RESULTS

We secured top-three rankings for 95% of our target keywords and outperformed key competitors across both paid and organic visibility for core golf and brand terms.

These weren’t just tactical wins. They helped shift American Golf’s digital activity from incremental to influential, driving new confidence and clarity across the marketing function.

Shopping Revenue

Local Inventory Shopping Revenue

Organic Sessions

Our partnership with Glass Atlas is viewed as an extension to our ecommerce team. They play a key role in supporting our goals both in strategy planning and execution. The team consistently goes above and beyond. Their depth of expertise has had a tangible impact on our digital performance, and their flexible, collaborative approach has made working with them seamless and highly effective.

Stuart Middlemiss

Chief Commercial Officer, American Golf